Background on social media in the arts from the artsmgtchat blog:
The #artsmgtchat community had a productive and exciting conversation around social media strategies in the arts last week. As funding cuts and financial issues continue to plague various arts organizations, social media presents an incredible opportunity to connect and engage with new audiences, as well as build community support around the arts. While many arts organizations use tools like Facebook and Twitter for marketing, there are other institutions that are taking these tools to the next level, thinking creatively and strategically about how social media fits into the overall engagement strategy and long-range plan.
So the question is: “which arts organizations inspire creativity and innovation through social media?”
Three examples of creative and innovative use of social media in the arts:
- YouTube Symphony Orchestra (YTSO) – “In March 2011, 101 musicians from 33 countries were selected to be part of the YTSO and perform at a concert that was streamed live from the Sydney Opera House.”
- SFMOMA – recognized in Time Magazine as one of The 140 Best Twitter Feeds of 2012.
- Indianapolis Museum of Arts (IMA) – digital and social media – Art Babble, blog, mobile app, microsites, facebook, etc.
What experiences have you had with and through social media in the arts? Do you think technology takes away from or has the ability to enhance the performing arts experience?
Check out my thoughts and examples of innovative social media in symphony orchestras.
Interested in chatting more? The next #artsmgtchat is scheduled for Friday, May 25 at 2:00 PM on Twitter (@artsmgtchat). It will cover Arts Organization Boards: Maximizing Engagement & Effectiveness, featuring special guests from the Arts & Business Council Chicago.