SilverPop – a digital marketing technology provider – decided to research trends in social media growth among the top 20 social networking sites. The usual suspects topped the list: Facebook takes the gold with a mere 1 billion users and Twitter comes in second with 500 million registered users. Another somewhat unexpected player has joined them on the winners podium, however. Coming in third, Google+ gets the bronze.
On Nov 27, 2012, SilverPop announced their findings (data as of Nov. 15, 2012), using a nifty infographic to illustrate the rapidly evolving social networking landscape. Participants were ranked, in most cases, by total registered users and then grouped into 5 different clubs according to growth patterns.
At the top, social media celebrities Facebook, Twitter, and Google+ mingle in The 100 Million User Club; the increasingly popular location-based, photo-sharing, and microblogging platforms, Foursquare, Instagram, and Tumblr, shine among The Rising Stars; from XING (never heard of it), to Yelp, and LinkedIn, let’s not forget to acknowledge The Steady Freddies, showing steady growth over the past 3 to 5 years; The Child Prodigies of social media, Pinterest, Soundcloud, and Path, have achieved a meteoric rise to fame despite their young age (between 2 and 4 years old); Friendster, MySpace, and Orkut, which were launched in 2002, 2003, and 2004 respectively, have taken a seat in the Cooling Off club in regards to popularity.
By mid-September of this year, Google+ reached 400 Million users. Less than three months later, Google+ now has more than 500 million members, which is on par with Twitter in SilverPop’s 100 Million User Club.
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Despite initial skepticism, Google+ has grown from 40M users in Oct 2011 to 500M users as of Dec 2012. Google+ is definitely on the rise and I would like to share my ideas with you for using this growing platform as an effective promotional tool for nonprofit organizations (particularly the arts)!
In recent news, Google+ has also launched Google Communities, encouraging groups to gather around common interests, connect using Google Hangouts and the Google+ mobile app, and explore current or new passions with your communities.
As an emerging arts leader, I am excited at the prospect of using Google+ Hangouts and Google Communities to connect with symphony orchestra and other performing arts enthusiasts. I think Google+ will prove to be an innovative and effective tool for building relationships with current and future audiences, donors, administrators, board members, volunteers, etc.
Will you join the club?