If you’re planning to get engaged in the New Year, consider Google+…for business, that is. Businesses who wish to commit to long-term relationships with their fans should consider the newest upgrades to this increasingly popular social media platform.
Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles. Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched ‘in the coming weeks.’
Google+ Business Pages will now have the ability to interact and engage with any and all Google+ users, opening up more engagement opportunities for marketers, and possibly increasing the chances that users will add businesses pages to their Circles.
What will the new Google+ analytics platform offer? Measuring your business’s social influence on Google+ will include several useful features, allowing you to identify influencers, create social reports, and listen to your fans.
Google+ Ripples will provide a visual guide enabling businesses to trace and learn from online interactions with their page. Businesses can develop a better understanding of their social ROI — how Google+ influences your social impact online — with standard and custom social reports. Information about who the users are and how they are interacting with your page, as well as their demographics and social activities (+1’s, shares, and comments) will be made available.
Coupled with their closed-loop marketing analytics, marketers should have much greater insight into how effective their Google+ efforts are, and be able to drill down into the individual types of content and updates that resonate (and what doesn’t) with their Google+ audiences.
Nonprofit arts organizations can benefit from this type of online interaction and social impact measurement as well. Increased engagement via Google+ has the potential to foster relationships with and build greater rapport among current and new arts patrons. Audiences all over the world can begin to learn and interact with your organization, ideally becoming some of your greatest advocates among their families and friends.
The full effect of Google+ and its online engagement features are not yet fully realized or understood, but the possibilities are certainly exciting. Give your audiences a backstage pass to engaging arts activities in the performance hall and online. Get creative. Get engaged!
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If you have any ideas or experiences with Google+ for the arts or business in general, I would love to hear from you! Please share your thoughts below.
You can also find me on Google+>>