The New (Musical) Google Motif

We have been hearing a lot lately about why and how songs get stuck in our head. Well, Beethoven’s 5th Symphony contains four of the stickiest notes ever composed – the famous short-short-short-long motif.  This has been getting stuck in the heads of audiences all over the world for more than 200 years.  Google Chrome has taken a Classical music approach to their new ad campaign – Google: Now Everywhere – featuring this recognizable motif.

Google Chrome is known for their creativity and bold, primary colors kind of personality.  Listen to Google’s brand conveyed through the power of Beethoven’s 5th.

Google has also leveraged the energizing, recognizable music of the William Tell Overture (from the Romantic era) in their new commercial – Chromebook: For Everyday.

With Lady Gaga and Carly Rae Jepsen’s catchy tunes floating across the airwaves, and never leaving our heads, scientists in the UK wanted to know more about why this happens and how to override the stickiness factor.  ABC NEWS recently reported on their discovery on how to get rid of pesky earworms (not that you would want to stop hearing Beethoven’s music!), but I’m sure Google Chrome hopes you’ll put up with some of those sticky motifs a little while longer.


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