Social media, the Internet, and mobile technology are considered to be key to connecting, interacting, and building relationships between Millennials and arts organizations. Read more of my research on engaging Millennial generation audiences and donors in my latest blog post. Continue reading
Giving USA: The Annual Report on Philanthropy is the seminal publication reporting on the sources and uses of charitable giving in the United States. For the past 57 years, these reports have provided fundraisers, nonprofit leaders, donors, and others within the charitable sector, with “the most comprehensive charitable giving data available.” Here are the highlights from Giving USA’s 2013 report, establishing the context for annual giving in the United States for 2012-2013.
SilverPop – a digital marketing technology provider – decided to research trends in social media growth among the top 20 social networking sites. The usual suspects topped the list: Facebook takes the gold with a mere 1 billion users and Twitter comes in second with 500 million registered users. Another somewhat unexpected player has joined them on the winners podium, however. Coming in third, Google+ gets the bronze.
On Nov 27, 2012, SilverPop announced their findings (data as of Nov. 15, 2012), using a nifty infographic to illustrate the rapidly evolving social networking landscape. Participants were ranked, in most cases, by total registered users and then grouped into 5 different clubs according to growth patterns.
At the top, social media celebrities Facebook, Twitter, and Google+ mingle in The 100 Million User Club; the increasingly popular location-based, photo-sharing, and microblogging platforms, Foursquare, Instagram, and Tumblr, shine among The Rising Stars; from XING (never heard of it), to Yelp, and LinkedIn, let’s not forget to acknowledge The Steady Freddies, showing steady growth over the past 3 to 5 years; The Child Prodigies of social media, Pinterest, Soundcloud, and Path, have achieved a meteoric rise to fame despite their young age (between 2 and 4 years old); Friendster, MySpace, and Orkut, which were launched in 2002, 2003, and 2004 respectively, have taken a seat in the Cooling Off club in regards to popularity.
By mid-September of this year, Google+ reached 400 Million users. Less than three months later, Google+ now has more than 500 million members, which is on par with Twitter in SilverPop’s 100 Million User Club.
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Despite initial skepticism, Google+ has grown from 40M users in Oct 2011 to 500M users as of Dec 2012. Google+ is definitely on the rise and I would like to share my ideas with you for using this growing platform as an effective promotional tool for nonprofit organizations (particularly the arts)!
In recent news, Google+ has also launched Google Communities, encouraging groups to gather around common interests, connect using Google Hangouts and the Google+ mobile app, and explore current or new passions with your communities.
As an emerging arts leader, I am excited at the prospect of using Google+ Hangouts and Google Communities to connect with symphony orchestra and other performing arts enthusiasts. I think Google+ will prove to be an innovative and effective tool for building relationships with current and future audiences, donors, administrators, board members, volunteers, etc.
Will you join the club?