The Millennials’ Orchestra: Competing for Attention

“The Millennials’ Orchestra” series of blog posts are not meant to be opinion pieces, but rather founded in research, which I gathered and reported as part of my graduate capstone project from 2012-2013. This is a personal blog and does not represent the views or opinions of my employer.

The Millennials’ Orchestra: Competing for Attention

Orchestras and New Media, a report by arts marketer Marc van Bree, discusses the rapid
evolution of technology in contemporary society and the implications for Millennial engagement with symphony orchestras.122 From company brands and magazines to radio, TV, and websites, 21st century populations are exposed to a great complexity media with ever-increasing frequency.123 Contrary to the idea that Millennials are using and communicating through technology in place of one-on-one interaction, instead Millennials use technology and new media channels to enhance their social experiences.124 Social media networks are inherently interactive and can become powerful marketing and engagement tools for attracting this “always connected generation”125 to the work of symphony orchestras.126 As the graph illustrates below, the likelihood of online engagement with Millennial audiences is considerably greater when compared to audiences from older age cohorts.127

Audience Insight LLC, Classical Music Consumer Segmentation Study:

Audience Insight - Electronic Media by Age CohortNote: The electronic media measurement of participation in those activities includes all dance, and not just ballet. Visual arts participation includes those who either observed programs about artworks, artists, or museums through electronic media and/or who viewed artworks online.128

122 Marc van Bree, “Orchestras and New Media: A Complete Guide,” 56, 2009.
123 Ibid.
124 Ibid.
125 Pew Research Center, 2010, “Millennials: Confident-Connected-Open to Change.”
126 Ibid.
127 Alan Brown (Project Director), “Classical Music Consumer Segmentation Study.”
128 Ibid.

*  *  *

With so much competition for our attention with mobile devices, social media, and online entertainment and information, orchestras are smartly starting to incorporate these tools and channels into the way they communicate and engage with their audiences.  As a continuation of this discussion, my next blog post will focus on inter-connectivity of Millennials through technology and new media channels and how some nonprofit arts organizations, orchestras included, are integrating these modes of communication and interaction into their practices and performances.

Have you interacted with an orchestra that encouraged the use of mobile apps or social media?  What was your experience?

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 6,100 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 10 years to get that many views.

Click here to see the complete report.

Thank you to my top commenters:

  1. zeebradesigns
  2. ailsapm
  3. suburbanferndaleark
  4. The Retiring Sort
  5. frizztext

Back to the Future: Future of Music Coalition E-Summit 2012

In my previous post, I reflect on the past of performing arts and arts management at the Smithsonian.  Now, I’m going back to the future with the Future of Music Coalition E-Summit 2012.

Outta Time

Earlier this week the Future of Music Coalition, an education, research, and advocacy focused arts organization in DC, hosted their first ever E-Summit via live webcast and Twitter engagement #FMC12.  The summit was scheduled from 9 AM to 6 PM on Nov 13, 2012 and included speakers with a variety of backgrounds – from music, new media, and Internet radio, to policy, advocacy, research, and arts administration.  Unfortunately, I did not think to capture #FMC12 Tweets via Storify until 2-3 days after the event, so I was not able to gather all of the conversations for this post.  The transcript, which follows the topic summary, starts about 1.5 hrs into the Future of Music Coalition E-Summit discussions.

Summary of topics & speakers:

  • Welcome
    Lissa Rosenthal Executive Director, Future of Music Coalition
  • In Conversation: Tim Westergren of Pandora
    Tim Westergren Founder & Chief Strategy Officer, Pandora
    Greg Kot Chicago Tribune music critic
  • Expression Obsession: IP Enforcement & Internet Openness
    Erin McKeown Musician, Writer, Producer
    David Sohn General Counsel and Director of CDT’s Project on Copyright and Technology, Center for Democracy & Technology
    John Strohm Senior Counsel, Loeb & Loeb LLP
    Maggie Vail co-Executive Director, CASH Music
    Michael Bracy Policy Director, Future of Music Coalition (moderator)
  • In Conversation: Daniel Raimer of RapidShare
    Daniel Raimer Chief Legal Officer, RapidShare
    Rob Pegoraro Journalist
  • Presentations from Artist Growth, CASH Music, HugeFan and Songkick
    Chris MacDonald founder/ceo, HugeFan
    Brooke Parrott Artist Ambassador, Songkick.com/Loch Lomond
    Matt Urmy Co-Founder/CEO, Artist Growth
    Jesse von Doom Co-Executive Director, CASH MusicReaction Panel:
    Chad Clark Musician/Producer/Engineer
    Will Eastman DJ/Producer, Volta Bureau
    Jerald Miller Founder & CEO, Nu Jazz Entertainment
    Emily White Co-Founder, Whitesmith Entertainment & Readymade Records
    Bryan Calhoun Digital Strategy, The Blueprint Group (moderator)
  • Lunch Conversation with Thomas Frank, Sascha Meinrath & Rebecca Gates
    Thomas Frank Columnist, Harper’s Magazine; Author, Pity the Billionaire and others
    Rebecca Gates musician-producer, curator, activist
    Sascha Meinrath Director, Open Technology Institute, New America Foundation
  • Radio-active: Internet Broadcasting and Artist Compensation
    Kurt Hanson CEO, AccuRadio.com; Publisher, RAIN: Radio And Internet Newsletter
    David Lowery University of Georgia/Cracker/Camper Van Beethoven
    Michael Petricone Senior Vice President, Government Affairs, Consumer Electronics Association
    Patricia Polach Of Counsel, Bredhoff & Kaiser, PLLC, and Associate General Counsel of American Federation of Musicians
    Colin Rushing General Counsel, SoundExchange
    Chris Richards Washington Post Pop Music Critic (moderator)
  • Making Music-Making Work for Working Musicians 
    Jennifer Mondie National Symphony Orchestra Violist and Orchestra Committee Chairman, National Symphony Orchestra
    Benji Rogers Founder & CEO, PledgeMusic
    Chris Ruen Author, Freeloading: How our Insatiable Hunger for Free Culture Starves Creativity
    Ben Weinman Guitarist and founding member, The Dillinger Escape Plan
    Rodney Whittenberg Owner, Melodyvision
    Kristin Thomson Co-director of Artist Revenue Streams Project and Consultant, Future of Music Coalition (moderator)
  • Artist Revenue Streams Presentation: Leverage
    The latest presentation from FMC’s influential Artist Revenue Streams project examines the topic of artist compensation and leverage.
  • Why Pussy Riot Matters
    Amy Klein musician, writer, and activist
    Blue S. Moon musician, Noon:30
    Molly Neuman VP, Label Relations, eMusic
    Mark Yoffe Curator, International Counterculture Archive, Global Resources Center, GWU Libraries
    Lindsay Zoladz freelance writer, Pitchfork contributing editor (moderator)
  • The Intersection of Data, Policy and the Arts Sector
    Ian David Moss Research Director, Fractured Atlas
    Shelley R. Poticha Director, Office of Sustainable Housing and Communities, U.S. Department of Housing and Urban Development
    Steven Shewfelt Deputy Director at the Office of Research & Analysis, NEA
    Derek Slater Policy Manager, Google
    Jean Cook Director of Programs, Future of Music Coalition (moderator)
  • Election Day Aftermath & The Arts
    Laurent Crenshaw Legislative Director for Congressman Darrell Issa (R-CA)
    Shanna Winters Counsel, House Judiciary Committee
    Stefanie Winzeler Staff Director, Congressional Arts Caucus
    Michael Nelson Technology Policy Analyst, Bloomberg Government; Adjunct Professor, Internet Studies, CCT Georgetown University (moderator)
  • In Conversation: Merrill Garbus, Thao Nguyen and Jordan Kurland
    Merrill Garbus tUnE-yArDs
    Jordan Kurland Musician Manager, Zeitgeist Artist Management
    Thao Nguyen Thao & The Get Down Stay Down
    Erin Potts Executive Director, Air Traffic Control (interviewer)

Esteemed arts manager and American University professor, Andrew Taylor was among the thousands of those tuning into these conversations. Check out his #FMC12 Tweets here>>

The following transcript reflects insight and comments from several #FMC12 E-Summit participants.  Much of my own participation occurred during the beginning of the summit (which I was unable to collect!), although I did jump back in later in the afternoon.
Thoughts and ideas are welcome!

  1. hsajko
    Love music? For everyone interested in the sustainable future of the music industry, plug in here: http://futureofmusic.org/events/future-music-summit-2012 #FMC12

    Tue, Nov 13 2012 10:29:21
  2. shadesofsolveig
    Musicians are 50% of the @soundexchange board #fmc12

    Tue, Nov 13 2012 10:33:16
  3. Music_Canada
    David Lowery at #FMC12: If Pandora went away tomorrow, there are still many other services out there.

    Tue, Nov 13 2012 10:33:37
  4. gregkot
    Getting feeling with this internet royalty rate debate of a desperate industry eating its own, fighting over shrinking pie #fmc12

    Tue, Nov 13 2012 10:38:03
  5. macksington
    Watching the #FMC12 stream right now. Listen if you care about how money gets made in the music industry. http://ustre.am/qtf

    Tue, Nov 13 2012 10:40:00
  6. shadesofsolveig
    Because you work hard making art with “your talent” doesn’t mean you are entitled to be compensated “fairly.” Market determines value #fmc12

    Tue, Nov 13 2012 10:43:52
  7. bythepoundmedia
    Aside from your stance on the issues being debated, its refreshing to be at a conference that displays the passion needed for change #fmc12

    Tue, Nov 13 2012 10:52:30
  8. yongclee
    Benji Rogers, describing musicians’ approach to monetizing their work as de-risk. #fmc12

    Tue, Nov 13 2012 11:00:13
  9. shadesofsolveig
    .@pledgemusic “Elongating the CD experience:” Fans want to experience the whole creative process with artist, not just the release. #fmc12

    Tue, Nov 13 2012 11:01:51
  10. CStarek
    @pledgemusic I don’t want to fund an album, I want to see things happen… #fan #experience #FMC12 …show fans how they can get #involved

    Tue, Nov 13 2012 11:03:32
  11. yongclee
    Rogers: pre-orders from Amazon/iTunes gives them customer data, no direct connection btwn artists/fans. #fmc12

    Tue, Nov 13 2012 11:04:00
  12. shadesofsolveig
    Dillinger just said “I’ve been making money in so many different ways” Touring, limited edition merchandise (Tshirt for every SONG) #fmc12

    Tue, Nov 13 2012 11:07:20
  13. listenlocaldc
    Artists making money panel happening right now #FMC12 follow LLF on twitter @listenlocaldc for live tweeting… http://fb.me/23v0EluKg

    Tue, Nov 13 2012 11:18:46
  14. future_of_music
    Basic question: how can we achieve basic fairness in the market, respect rights of creators & public going forward? -@fakeChrisRuen #fmc12

    Tue, Nov 13 2012 11:19:07
  15. CStarek
    Jennifer Mondie provides insight into the experience of symphony orchestra performance #FMC12

    Tue, Nov 13 2012 11:22:10
  16. robpegoraro
    NSO violinist Jennifer Mondie dismayed that Kennedy Center gift shops don’t stock NSO t-shirts or CDs. #leavingmoneyonthetable #fmc12

    Tue, Nov 13 2012 11:23:15
  17. procrasti_nat
    So it turns out that artists ARE getting paid when we listen via Spotify, yay! “@zoecello my $ for Spotify: http://ow.ly/ffVPS #fmc12”

    Tue, Nov 13 2012 11:24:33
  18. Bertrandjet
    “You’ve got to play jazz with your career” #FMC12

    Tue, Nov 13 2012 11:24:51
  19. shadesofsolveig
    .@pledgemusic 80% of people buy something physical. They want a sign that they were part of it more than they want the music #fmc12

    Tue, Nov 13 2012 11:25:48
  20. future_of_music
    NSO violinist Jennifer Mondie laments fact that Kennedy Center doesn’t stock NSO recordings…work for large orchestras tough to find #fmc12

    Tue, Nov 13 2012 11:26:19
  21. future_of_music
    Ben Weinman of @dillingerescpln wants to see tech companies try to make unauthorized downloading more difficult #fmc12

    Tue, Nov 13 2012 11:35:09
  22. robpegoraro
    Mondie on why it’s great to be onstage for an NSO rehearsal: “I don’t own a stereo system, because I sit on the best one ever made.” #fmc12

    Tue, Nov 13 2012 11:36:58
  23. DCSetlist
    Chris Naoum from Listen Local First #fmc12 http://instagr.am/p/R-1AwGm5Hb/

    Tue, Nov 13 2012 11:37:13
  24. future_of_music
    Chris Naoum from Listen Local First asks panel about fair trade music and payment for live performances #FMC12.

    Tue, Nov 13 2012 11:41:27
  25. shadesofsolveig
    The revenue stream that has most surprised @pledgemusic: House concerts and vinyl #fmc12

    Tue, Nov 13 2012 11:41:35
  26. robpegoraro
    He adds that he wants streaming services to add pre-ordering options: “monetize the future, not just the past.” I like that phrasing. #fmc12

    Tue, Nov 13 2012 11:42:28
  27. yongclee
    @pledgemusic That suggestion makes so much sense! Streaming svcs showing fans what artists are doing, giving fans reason to come back #fmc12

    Tue, Nov 13 2012 11:43:22
  28. future_of_music
    Push audiences towards the future, inform as to what artists are working on, don’t focus only on what’s available – Benji Rogers #fmc12

    Tue, Nov 13 2012 11:44:15
  29. robpegoraro
    Finally, @rodneywhi expresses a wish that fans knew how much work music can entail. Problem: great artists can make it look easy. #fmc12

    Tue, Nov 13 2012 11:44:28
  30. future_of_music
    Next up, our keynote speaker U.S. Senator @RonWyden from Oregon will speak about the Internet Radio Fairness Act of 2012! Listen in! #fmc12

    Tue, Nov 13 2012 11:45:48
  31. KatieRentfro
    “Would love for the public to really know the process of recording-to see the value of the craft.” @RodneyWHI #FMC12 [it involves SO much]

    Tue, Nov 13 2012 11:49:15
  32. btudor81
    Senator @RonWyden giving Keynote at #FMC12 http://pic.twitter.com/2vVZqFr2

    Tue, Nov 13 2012 15:20:21
  33. btudor81
    Keynote from Senator @RonWyden at #FMC12 http://pic.twitter.com/OAJ2c93W

    Tue, Nov 13 2012 15:21:27
  34. future_of_music
    Senator @RonWyden: “Music and tech have almost been two sides of the same coin: they’ve been integral to each other for years” #fmc12

    Tue, Nov 13 2012 11:53:24
  35. future_of_music
    Senator @RonWyden asserts that the law has fallen behind, which is not in the interest of creators or consumers #fmc12

    Tue, Nov 13 2012 11:54:38
  36. future_of_music
    Senator @RonWyden: We should make sure that the future is about “disrupting the status quo,” innovation #fmc12

    Tue, Nov 13 2012 11:57:44
  37. future_of_music
    Senator @RonWyden “My view is that we have to make sure the future of music is about what is sure to be ongoing innovation.” #fmc12

    Tue, Nov 13 2012 11:57:47
  38. shadesofsolveig
    “If video killed the radio star, let’s hope digital revives the music industry.” @ronwyden #fmc12

    Tue, Nov 13 2012 11:58:09
  39. robpegoraro
    “The future never has a lobbyist”: well said by @RonWyden. #fmc12

    Tue, Nov 13 2012 11:58:36
  40. jgriffinpk
    Wyden: public policy should not favor incumbents over insurgents. the past should not get a leg up on the future #FMC12

    Tue, Nov 13 2012 11:58:46
  41. DisCo_Project
    .@RonWyden: We need dreamers who are willing to disrupt the status quo. Ongoing innovation–what is sure to be disruptive innovation. #FMC12

    Tue, Nov 13 2012 11:59:43
  42. DisCo_Project
    .@RonWyden: My two principles: (1) Make sure government does no harm. (2) Make sure government is always on the side of innovation. #FMC12

    Tue, Nov 13 2012 12:03:04
  43. shadesofsolveig
    Sen. @RonWyden: the internet is the great equalizer. The internet should not discriminate against innovators. #fmc12

    Tue, Nov 13 2012 12:04:49
  44. shadesofsolveig
    We should build a new coalition between consumers and artists @ronwyden #fmc12

    Tue, Nov 13 2012 12:10:22
  45. FairNetRadio
    .@RonWyden: The more we give consumers access to music, the better it will be for artists. #FairNetRadio #FMC12

    Tue, Nov 13 2012 12:10:33
  46. TamlinBason
    Sen. Wyden speaking about Internet Radio Fairness Act says internet laws should not “discriminate against the innovator.” #FMC12

    Tue, Nov 13 2012 12:23:12
  47. robpegoraro
    Lowery asks Wyden about the Internet-radio bill’s prohibition on copyright owners cooperating to impede direct licensing. #fmc12 (1/2)

    Tue, Nov 13 2012 12:14:30
  48. johnpaul
    Kind of awesome watching policy ideas get debated & hashed out between an artist and a senator in real life. #FMC12 #sausagemaking

    Tue, Nov 13 2012 12:24:26
  49. future_of_music
    Next up is FMC’s own Jean Cook, discussing the Artist Revenue Project & leverage #fmc12

    Tue, Nov 13 2012 12:22:11
  50. yongclee
    Artist revenue streams: How do musicians get paid? http://money.futureofmusic.org/ #fmc12

    Tue, Nov 13 2012 12:22:05
  51. yongclee
    Who decides how much artists get paid? Sometimes collective agreement, sometimes process outlined by law, sometimes prvt negotiation #fmc12

    Tue, Nov 13 2012 12:23:29
  52. norabarnacle
    Took the #fmc12 survey- suggested next year @FeaturedArtists comes to show US artists how to have collective, unified voice.

    Tue, Nov 13 2012 12:23:48
  53. norabarnacle
    RT @yongclee: At @pledgemusic, 82% buy something physical, 18% buy something digital. #fmc12

    Tue, Nov 13 2012 12:24:44
  54. btudor81
    Afternoon panel on artist compensation. #FMC12 http://pic.twitter.com/tjMXZHJT

    Tue, Nov 13 2012 15:17:02
  55. shadesofsolveig
    .@itunes give money directly to labels and aggregators because it is a set rate, then labels pay individual publishers #fmc12

    Tue, Nov 13 2012 12:29:21
  56. musicalredhead
    RT @hypebot: Benji Rogers of @pledgemusic: all streaming music services should add a pre-sale button #FMC12 #brilliant

    Tue, Nov 13 2012 12:30:05
  57. yongclee
    Jean Cook explaining details of negotiations btwn iTunes/Spotify/Pandora and labels/PROs. Sound complicated? Way more than you think. #fmc12

    Tue, Nov 13 2012 12:31:50
  58. musicalredhead
    The revenue stream that has most surprised @pledgemusic: House concerts and vinyl #fmc12 via @shadesofsolveig

    Tue, Nov 13 2012 12:33:15
  59. yongclee
    Takeaway for artists: not all income is equal. Every little bit counts. Smaller income streams have more value if less fees involved. #fmc12

    Tue, Nov 13 2012 12:35:33
  60. DCSetlist
    Who decides what artists r paid? Direct Agents= bookers, copyright aggregators= record labels, Collective Rights Mgmt=BMI/ASCAP #fmc12

    Tue, Nov 13 2012 12:37:50
  61. thirtyroses
    RT @future_of_music: Jean Cook: Smaller revenue streams can have a lot of value, aren’t associated with large expenses like touring #fmc12

    Tue, Nov 13 2012 12:40:04
  62. yongclee
    From Jean’s presentation: 42 Revenue Streams for Artists http://money.futureofmusic.org/40-revenue-streams/ #fmc12

    Tue, Nov 13 2012 12:52:10
  63. future_of_music
    Pussy Riot panel coming up next! #fmc12

    Tue, Nov 13 2012 12:42:30
  64. future_of_music
    Mark Yoffe: there was a “sadistic, voyeuristic” call for punishment in Pussy Riot case and ensuing outflow of support #fmc12

    Tue, Nov 13 2012 13:06:38
  65. future_of_music
    Blue S. Moon of @noon30 shouts out @girlsrockDC as a parallel example of young women finding their voice through musical activism #fmc12

    Tue, Nov 13 2012 13:10:25
  66. shadesofsolveig
    Pussy Riot tapped into the existing US political feminist discussion already happening this summer about contraception, binders etc. #fmc12

    Tue, Nov 13 2012 13:17:25
  67. btudor81
    Panel on Russia’s Pussy Riot #FMC12 http://pic.twitter.com/f6cLfgBm

    Tue, Nov 13 2012 15:24:04
  68. rebeccagates
    keep making work, keep thinking, stay connected, that’s how things move and continue. – Molly Neuman @simplesocial #fmc12

    Tue, Nov 13 2012 13:21:28
  69. JenniferVinson
    Washington Post music writer, Chris Richards at the Future of Music Coalition Summit! #FMC12 http://fb.me/1nMs567Kj

    Tue, Nov 13 2012 13:22:04
  70. btudor81
    Chris Richards from The Washington Post. #FMC12 http://pic.twitter.com/Q6FkSPoR

    Tue, Nov 13 2012 15:10:15
  71. freepress
    RT @andy_sellars: Pretty jealous of those who are down in DC for #fmc12 right now.

    Tue, Nov 13 2012 13:30:23
  72. creatorsfreedom
    Watch Live NOW: Creative-Analytics Data Geekery: http://bit.ly/RRNxv2 #FMC12

    Tue, Nov 13 2012 13:32:18
  73. future_of_music
    Next at #FMC12 Data w @createquity @HUDNews Steven Shewfelt of @NEAarts @derekslater FMC’s Jean Cook Watch/listen at http://futureofmusic.org

    Tue, Nov 13 2012 13:32:39
  74. btudor81
    Jean Cook leading #FMC12 panel on data, policy & the arts. http://pic.twitter.com/MTSViUVo

    Tue, Nov 13 2012 15:25:42
  75. CStarek
    WOOT! @createquity Ian David Moss at #FMC12

    Tue, Nov 13 2012 13:40:28
  76. shadesofsolveig
    #Seattle Arts and Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations… http://ow.ly/fgrmr #fmc12

    Tue, Nov 13 2012 13:40:29
  77. shadesofsolveig
    More interested in the average income of artists in different cities/regions than the average size of available practice space. #fmc12

    Tue, Nov 13 2012 13:44:16
  78. shadesofsolveig
    …Or how may artists do and don’t have healthcare #fmc12

    Tue, Nov 13 2012 13:45:53
  79. future_of_music
    Current speaker Ian David Moss (@createquity) has a great blog where he tracks what’s going on in arts data http://createquity.org #fmc12

    Tue, Nov 13 2012 13:45:30
  80. JMizgata
    RT @emwhitenoise: How is creativity happening today? We need new metrics and non traditional data sets to find out #FMC12

    Tue, Nov 13 2012 13:53:47
  81. future_of_music
    Josh Geyer of HUD: This adminstration has a broad creative placemaking agenda, leveraging funds from different agencies. #fmc12

    Tue, Nov 13 2012 13:54:03
  82. future_of_music
    Josh Geyer of HUD: Arts are an integral part of how we’re starting to think about quality of life & quality of place…creates value #fmc12

    Tue, Nov 13 2012 13:58:00
  83. future_of_music
    If you could have one data set that doesn’t exist now what would it be? Great question! #fmc12

    Tue, Nov 13 2012 14:06:03
  84. norabarnacle
    “Michael Bracy -“Policy is made by those who show up” #fmc12

    Tue, Nov 13 2012 14:06:45
  85. jarlsalmela
    Why is it that the gatekeepers always seem to get to collect the toll? #fmc12

    Tue, Nov 13 2012 14:07:08
  86. mpetricone
    @ToddDupler current rates are not sustainable. don’t kill the gokden goose -instead, grow the pie. #FMC12

    Tue, Nov 13 2012 14:08:35
  87. wellroundedradi
    Next at #FMC12: Election Day Aftermath The Arts w @LCrenshaw @RefStef @MikeNelson Shanna Winters Watch/listen at http://futureofmusic.org

    Tue, Nov 13 2012 14:11:41
  88. katienose
    we’re currently on the panel that I probably care most about… this is gonna be fun #fmc12

    Tue, Nov 13 2012 14:13:44
  89. btudor81
    #FMC12 Panel on Internet broadcasting & artist compensation. http://pic.twitter.com/MrNioaDR

    Tue, Nov 13 2012 15:12:06
  90. ToddDupler
    .@mpetricone Not sustainable for who? Pandora could cut their rates to 25% of revenue right now if they made more money. #FMC12

    Tue, Nov 13 2012 14:14:04
  91. btudor81
    David Lowery & Michael
    Petricone going at it during panel discussion. #FMC12 http://pic.twitter.com/54qxCxJg

    Tue, Nov 13 2012 15:14:32
  92. CCValet
    @mpetricone @ToddDupler It could be argued that current rates are not sustainable for artists either #FMC12

    Tue, Nov 13 2012 14:14:05
  93. norabarnacle
    RT @shadesofsolveig: I applaud @future_of_music for bringing dissenting viewpoints to the table for discussion. #fmc12

    Tue, Nov 13 2012 14:14:30
  94. future_of_music
    Winzeler looking towards FY13 and FY14 arts funding simultaneously, notes attempts to eliminate NEA have failed. #fmc12

    Tue, Nov 13 2012 14:16:50
  95. jgriffinpk
    Laurent Crenshaw talking about using open source code for online platform for public input on legislation #FMC12

    Tue, Nov 13 2012 14:21:42
  96. ToddDupler
    .@mpetricone Let’s grow the pie by working together so ALL radio platforms (terrestrial/Internet/Satellite) pay musicians fairly. #fmc12

    Tue, Nov 13 2012 14:23:05
  97. future_of_music
    Congressional staffers up next! #fmc12

    Tue, Nov 13 2012 14:09:58
  98. jgriffinpk
    Crenshaw: Library of Congress muddied the waters on fair use & watching your own DVDs. Issa wants to fix that #FMC12

    Tue, Nov 13 2012 14:23:28
  99. future_of_music
    This is fun! Polling the room on whether we think various bills stand a chance of making it to the floor #fmc12

    Tue, Nov 13 2012 14:28:15
  100. jgriffinpk
    Small quibble: the Kirtsaeng case is a first sale case, not fair use #FMC12

    Tue, Nov 13 2012 14:28:58
  101. future_of_music
    What are the two things you should remember when you talk to a member of Congress? Don’t be jaded, be concise. -Laurent Crenshaw #fmc12

    Tue, Nov 13 2012 14:31:33
  102. erinmckeown
    how to lobby successfully is as much a skill for musicians to learn as how to write or play. practice and improve!! #fmc12

    Tue, Nov 13 2012 14:33:08
  103. future_of_music
    Moderator Mike Nelson giving sage policy advice: make sure your advice is actionable. #fmc12

    Tue, Nov 13 2012 14:33:25
  104. ToddDupler
    Worth repeating to #FMC12 If you want to get involved on Pandora’s #FairNetRadio bill, you can contact Congress here: http://capwiz.com/grammy/issues/alert/?alertid=61901131

    Tue, Nov 13 2012 14:34:43
  105. norabarnacle
    @NicoleAtkins Gorgeous video. Thank you so much for reminding people of the many ways music always gives back, good times & bad. #fmc12

    Tue, Nov 13 2012 14:42:54
  106. future_of_music
    On elections & artists: Bruce Springsteen and Jay-Z were the last minute “big guns,” not other politicians – Erin Potts of @atctower #fmc12

    Tue, Nov 13 2012 14:46:09
  107. emwhitenoise
    Music is more important than religion to teens in establishing identity – Erin Potts #FMC12

    Tue, Nov 13 2012 14:47:25
  108. all_ages
    RT @emwhitenoise: Music is more important than religion to teens in establishing identity – Erin Potts #FMC12

    Tue, Nov 13 2012 14:48:25
  109. shadesofsolveig
    Hipster musicians can use their political power for social #good #fmc12

    Tue, Nov 13 2012 14:48:56
  110. jarlsalmela
    Dear @tuneyards.. yes..I’m one of the 18k… your music matters… (particularly in Cambridge/Boston)..#fmc12

    Tue, Nov 13 2012 14:50:37
  111. future_of_music
    Merrill Garbus @tuneyards: I don’t feel good about my work if I’m not bringing attention to where it comes from, connect w/”reality” #fmc12

    Tue, Nov 13 2012 14:51:34
  112. shadesofsolveig
    I respect @LadyGaga for shining a light on GLBT youth, runaway issues #social #activism #fmc12

    Tue, Nov 13 2012 14:53:06
  113. future_of_music
    Anyone else notice Chris Walla chooses musical metaphors for his activism? Velocity, amplitude! #fmc12

    Tue, Nov 13 2012 14:57:09
  114. sonofnels
    #FMC12 I liked the @googleplus hangout segment. Thanks to everyone at @Future_of_Music for a great conference

    Tue, Nov 13 2012 15:10:51
  115. future_of_music
    Question from @rebeccagates: Tons of musicians care about issues. How you do find time to make activism a priority #fmc12

    Tue, Nov 13 2012 15:14:01
  116. future_of_music
    Chris Walla’s life-changing advice from Billy Bragg on making time for activism: “Not everyone can give it the full Bono.” #fmc12

    Tue, Nov 13 2012 15:17:36
  117. rebeccagates
    “You find the size of your room with your voice.” – Walla / musicians and activism #FMC12 @ATCtower

    Tue, Nov 13 2012 15:18:40
  118. wellroundedradi
    #FMC12 is a wrap! If you learned something today, consider donating to @future_of_music or buying some merch! https://futureofmusic.org/civicrm/contribute/transact?reset=1&id=13

    Tue, Nov 13 2012 15:23:29
  119. rebeccagates
    Grateful to be part of the @ATCtower and @future_of_music family. Smart, efficient and inspiring. #FMC12

    Tue, Nov 13 2012 15:24:42

An Apple iPhone a Day Keeps the Music on Play – Meet the man behind your musical tastes.

Andrew Charles Kahn, former in-house music supervisor for Apple’s ad agency, has become a major trendsetter in the pop music world.Apple's In-House Music Supervisor

With Kahn on board, many of the most celebrated new artists of the new millennium – Feist, Chairlift, the Ting Tings, CSS, & Yael Naim, for example – started popping up in Apple ads just before hitting the mainstream.  Hailed as the “music psychic,” Kahn decided to start his own company, Good Ear Music Supervision (GEMS), which he founded in 2011.  He now uses his uncanny abilities to discover musical gems to pair brands and bands from coast to coast, effectively fostering connections between music and audiences across the country.

Selections from Death and Taxes Magazine interview (w/ some of my favorite quotes and insights):

  • Did you have to do much salesmanship with these tracks?
    No. The music sold itself. Always. So in a sense they didn’t need to trust me as a salesman—they just needed to trust their own ears. They needed to hear why this song was both unique and had universal appeal, and why it fits in this ad.
  • You just mentioned being both “unique and universal.” Are there other specific criteria you have for qualities that make a good pick, regardless of genre?
    In short, no. “Unique” and “appealing” are what I think of when I refer to gems, hence the name. They’re such great characteristics for a song to have since they’re fairly rare on their own and one in a million when they come as a combo.
  • Do you have like a savings account of great tracks in the bank that you’re waiting to use somewhere, or do you start each job with a totally fresh search?
    I’ve always done most of the legwork before getting a brief in or a project in. And that’s just because finding music organically as opposed to finding music specifically for a project with your ears attuned just to that is such a better way to hear music and appreciate it.
  • How has it been having your own shop? Is the way you relate to clients different?
    Yes, it’s totally different. I don’t have to sit in meetings I don’t need to be in anymore. I’m very isolated. I used to be in-house at an agency so I would deal mostly with the creatives. Now, I talk mostly direct with clients. Every job is a freelance job and I’m having to prove my worth through my taste in music, which is really crazy. To have a job that’s based in something so subjective is always interesting. And now that I’m out on my own everything is always different…
  • What’s the biggest thing you’ve learned about art through music supervising?
    People don’t love ads, they love the content that’s in them. It could be humor, it could be sentiment, and often times it’s music. So you’ll see people who love the I’m a Mac campaign, or people who love the Kenny Powers K-Swiss ads. And besides that you say, Oh my god I love the song in this Target ad. People get passionate about that. Whether it’s a Mazda ad or a Reebok ad is kind of an afterthought. They don’t really connect with the brand through that—they connect with the content the brand is putting out there.

Read more>>

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The new Apple iPhone 5 is scheduled to be released on Friday, Sept 21, promising an improved audio experience for Apple consumers.  Apple’s new EarPods have been specially engineered to focus sound from three mic locations for clearer audio and to reduce background noise with its noise-cancelling technology.

Get ready to listen to your favorite gems with a new and improved sound!

Artist vs. Institution

Earlier in July, ArtsJournal blogger Diane Ragsdale challenged elements of Michael Maso’s acceptance speech given at the Theatre Communications Group conference in Boston.  He replied to Ms. Ragsdale’s retorts with a blog post of his own, wanting to address the important issues she had raised and to clarify any previous misconception.  Here is a rough video of his speech if you wish to view it:

The heated discussion that ensued as a result of his speech caused our arts management internship class to contemplate the role of the arts organizations we are currently interning with and defend whether or not we felt they are truly helping or hindering the quality of life and work of performing artists.  Here is my reaction based on my experience with the Baltimore Symphony Orchestra at Strathmore:

There are several indications that members of the Baltimore Symphony Orchestra, both musicians and staff, have established a long-lasting, healthy relationship with one another and consider the organization home.  Working as the BSO at Strathmore development intern and interacting with BSO musicians has allowed me to experience the BSO’s passionate and dedicated leadership and organizational teamwork firsthand.

“It Takes a Village,” a Symphony article released in 2009, describes the Baltimore Symphony Orchestra’s collaborative turnaround efforts in the aftermath of the 9/11 attacks and national recession.  “In a remarkable collective effort, the entire Baltimore team – administration, music director, musicians, board, and members of the extended ‘family’ – worked together to turn the orchestra’s situation around.”  The strength of their working relationship and sense of community remains apparent today.

Perhaps the strongest advocate for the musicians and their work is the BSO’s illustrious conductor and music director, Marin Alsop.  Since her appointment in 2007, Maestra Alsop has led the BSO into a more forward-thinking and modern position within the field and society.   In 2008, she partnered with the Naxos record label and brought the BSO online through iTunes.  Maestra Alsop has also played a major role in the formation and success of:

The passionate teamwork and dedication displayed by the musicians, conductor, board, and staff, have ultimately made these endeavors a great success.

When the orchestra experienced a growing deficit due the most recent national recession, BSO musicians initiated a fundraising campaign and agreed to a reduced salary and benefits for several years in a row.  Paul Meecham, the CEO/President of the BSO, has been supportive, yet firm in terms of financial management, which he has referred to as, “tough love.”

Founded in 1916, the organization has navigated almost a century of change and growth, including the emergence of the field of orchestra management as a formal discipline.  Although the Baltimore Symphony Orchestra may be unique in the sense that they are one in a small group of professional, full-time (year-round) orchestras in the United States, it is clear that the success of the organization rides on the musicians’ and staff members’ love of their work and the organization as a whole.

Everyone has had to work hard and make personal and financial sacrifices to live and work in nonprofit arts, but at the end of the day, the emotional reward, feeling of accomplishment, and relationship with the music, artists, and community, make everything worthwhile.  Everyone at the BSO wants the orchestra continue to evolve and succeed.

The Future of Classical Music?

The Future of Classical Music?: Greg Sandow performs a book-in-progress….

I am so excited to know that influential teachers, thinkers, speakers, and musicians, such as Greg Sandow, are addressing change within the world symphony orchestras and classical music.  Change that has occurred over time, change that is currently happening, and change that needs to happen in order for a future to even exist.  What seems to be stagnant, however, is the presentation and programming of classical orchestra performances.  Or at least, this is the commonly held perception and expectation of many would-be concert goers.

As a young person who loves classical music and symphony orchestras, as well as teaching, performing, and learning about music, culture, and the arts, I aim to inspire and challenge young minds to experience and create musical expression.  That being said, I am interested in identifying symphony orchestras that are forging a path for the future of classical music, effectively engaging (attracting, exciting) the Millennial generation in innovative and exciting ways.  I plan to create a series of case studies documenting the successes of various symphony orchestras (refreshing!), highlighting the ways in which these orchestras are cultivating a new concert experience and a new, younger audience that will carry the art form and the passion for classical music and symphony orchestras into the future.

I look forward to meeting with Mr. Sandow and discussing his thoughts, views, and experiences on this subject.  His new book, which will be known as Rebirth: The Future of Classical Music, will certainly be interesting to read! (Did anyone just get the urge to grab their phone and Tweet about this?)

Tweet #classicalmusic or #symphonyorch to @CStarek to chat more! 🙂