AU Arts Management Master’s Capstone Presentations – Spring 2013
Emerging arts leaders from American University’s Arts Management program discuss more than a year’s worth of research and work on their Master’s Capstone projects. Presentations were made Thurs – Fri, May 2-3 & Mon, May 6, 2013.
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Master’s Capstone Presentations start today! The time has come.:) fb.me/2tm58WlmD
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T-minus 5 until the start of “Using Social Media Technology in Arts Organizations.” #engagearts
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Live tweet or follow along to “Using Social Media in Arts Orgs” 5/2 9am. Use #engagearts facebook.com/events/5232997…
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#engageart @artmansteven Master’s #AUCapstone (@ AU – Cyrus and Myrtle Katzen Arts Center – @americanu) 4sq.com/13P2IsT
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Social media strategy for the arts – think of it in the form of a pyramid. #engageart
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Marketing basics form the base of social media strategy for #engageart
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Social media is the second layer of the pyramid – @chadbauman social media is the “wild west.” Once out, can’t control it.
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@ArtsmanSteven is so kind! Acknowledging me as a key player and social influencer leading to a successful @EALSAU 2013 Thank you! #engageart
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@ArtsmanSteven is doing a GREAT job on his #AUCapstone presentation – I will have a lot to live up to tomorrow at this time. #artsrolemodel
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Social media marketing – the idea is that it will lead to ticket sales… Do you agree? #engageart
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Marketing and social media are NOT the same thing – try to separate them in your mind. Yes, part of mktg mix, but use for real engagement
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Consider the #engagement bottom line (I like that!) and then the financial bottom line. #engageart on social media
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Social media engagement (for engagement sake) good research and promotion = greater ticket sales in the #arts
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Don’t go dark on the weekends! #engageart #bestpractices
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Don’t over-post, you’ll become white noise. #engageart
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Social media: not a marketing platform, it’s a connection platform! #engageart
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@CStarek That’s the beauty of Twitter, one feels, in this capacity: for continuing dialogue with supporters…!
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Social media is meant for creating a forum for #conversation #engageart (customer-centered approach!)
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Theme-based connection, engagement activities #engageart
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For crystal-clear analysis of social media and strategy, @ArtsmanSteven – Killer capstone defense. #EALS2013 #AUartsmanagement
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Enjoying a strategic view of social media from @ArtsmanSteven #engagearts Rockin’!
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Audience Q: Do all arts orgs need to use soc med? A: If you can’t devote time, it’s like inviting ppl to dinner & not showing
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Social media policy, planning, engagement strategy. Get everyone involved – artists, evangelists, mindful mktg
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#engageart @ArtsmanSteven confidently handled the tough questions from the audience. Great #AUCapstone presentation pic.twitter.com/8wtjiJnsMX -
@BoardSource discovered that only 1 in 5 boards are actually taking action to improve board diversity #AUCapstone by Anjali
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T -1 hour! #MillennialsOrch
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63% of millennials volunteered for nonprofits. #MillennialsOrch
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77% of millennials are interested in leadership roles. #MillennialsOrch
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75% of millennials made a financial gift in 2011. A hidden pot if gold for fundraisers? #MillennialsOrch
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Live tweeting @CStarek capstone presentation about the Millennials Orchestra. #MillennialsOrch
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Millennials want to know “how my money will make a difference.” Be prepared to give that info. #MillennialsOrch
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@BaltSymphony Concerts with a Twist: themed concerts with an aim to the millennial generation. #MillennialsOrch
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@BaltSymphony looks into sleek, modern wardrobe design so musician don’t look so “stuffy.” #MillennialsOrch
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@BaltSymphony BSO Ambassadors. Engaging the evangelists and market influencers for a form of “viral marketing” #MillennialsOrch
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@CStarek the most important issue with millennials is trust. #MillennialsOrch
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Spend the time NOW building real relationships with millennials. They will me your major donors in the future. #MillennialsOrch
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Average audience member for BSO was 60 years old before there millennial engagement strategies. 😦 #MillennialsOrch
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Q: I’d there a connection for millennials to the core orchestral product, or only the “special” programs? #MillennialsOrch
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@EALSAU oops. I meant “Is”
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Q:” we have seen what millennials are and what they care about. What will the next generation care about?” #MillennialsOrch
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Congratulations to the emerging arts leaders who are graduating this May!!
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Anjali on board diversity in the arts #AUCapstone
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Reposition our argument for board diversity, rephrase in a way that matters to board members. In terms of fundraising. #AUCapstone
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Reframing rationale for board diversity. Smart, deep research by Anjali Lalani. #AUartsmanagement pic.twitter.com/TgyopJz0Ty -
Anjali chose several orgs across the nation with most responsibility and greatest opportunity to explore board diversity
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Top 2 barriers to #diversity on #arts boards – recruitment and board culture
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Are other sizes and types of orgs better equipped to diversify by ethnicity? #AUCapstone Anjali L
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Talk to your audience in their language. Couch discussion on board diversity in terms if fundraising potential, ways that matter to them.
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At least 20% participation to shift the board culture towards greater ethnic diversity. Doesn’t happen automatically, has to be nurtured.
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A lack of Contributed income is a large trend among education depts. in theaters. -Amy Russell
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Healthcare for Artists – an in depth analysis of what’s available (and what isn’t) by David Simmons. #AUartsmanagement
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Watching @violet_dc giving her capstone presentation via uplink to London. Leveraging Brands of Campus Museums
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#UMOJA Founder Raynel Frazier speaks at AU about her innovative jazz music series
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#UMOJA based on 9 elements of business model building
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#UMOJA engaged in #crowdfunding on @kickstarter – campaign was unsuccessful, but a huge learning experience.
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@AUArtsDC Senior Professor Sherburne Laughlin is visibility excited about #AUCapstone presentations and arts mgt student success. 🙂
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Get everything in writing!
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#UMOJA will be focusing on making the personal ask. Growing and diversifying funds.
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#UMOJA jazz music series hosts a Zumba fundraiser… Awesome!
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#UMOJA is built on principles of Kwanzaa – Unity, self determination, faith and fosters community through education and jazz music
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Fabulous, growing music series – awesome music, musicians, and principles, woven into the fabric of the Hartford… fb.me/25OvcXUQf
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Congratulations to the emerging arts leaders who are graduating this May!!
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