The Millennials’ Orchestra: Millennial Generation Audiences & Donors

Social media, the Internet, and mobile technology are considered to be key to connecting, interacting, and building relationships between Millennials and arts organizations. Read more of my research on engaging Millennial generation audiences and donors in my latest blog post. Continue reading


Who says classical music is dead?

I was curious about how many people were thinking and talking about classical music online, so I did a search for the term using a new tool that I discovered on #Twitter.  As of 8 o’clock (EDT) this morning, the Twitter hashtag #classicalmusic had made roughly 70,000 impressions, reaching more than 47,000 followers within the past 24 hours.  (Click on the links for definitions or to learn more.)

As I gear up for my master’s capstone project, I find myself increasingly interested in learning how people perceive and value classical music (especially within the symphony orchestra setting).  I would love to hear your stories!

  • Do you think Classical music is dead?
  • What would you change about symphony orchestras, symphony concerts, and/or the symphony experience?
  • Is there a classical music performance that was particularly memorable for that you would like to share?