The Millennials’ Orchestra: Millennial Generation Audiences & Donors

Social media, the Internet, and mobile technology are considered to be key to connecting, interacting, and building relationships between Millennials and arts organizations. Read more of my research on engaging Millennial generation audiences and donors in my latest blog post. Continue reading

The Musician’s Breakup (A Short Film)

In honor of the unmistakable bond between musician and instrument, please enjoy this slightly awkward, yet entertaining short film featuring the breakup of cellist Nicholas Canellakis and his old lady – his cello.  Thank you, , for bringing this to my attention!

Getting Engaged This New Year?: Try Google+

If you’re planning to get engaged in the New Year, consider Google+…for business, that is.  Businesses who wish to commit to long-term relationships with their fans should consider the newest upgrades to this increasingly popular social media platform.

Earlier this month, Google+ surpassed 500 million users. On Friday (Dec 28, 2012), HubSpot‘s Inbound Internet Marketing Blog highlighted the platform’s newest features.

Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles.  Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched ‘in the coming weeks.’

What does this mean for social media marketersGoogle+ now enables even greater opportunities to increase engagement with business pages and across the web.

Google+ Business Pages will now have the ability to interact and engage with any and all Google+ users, opening up more engagement opportunities for marketers, and possibly increasing the chances that users will add businesses pages to their Circles.

Coming soon:

Google+PageAnalytics

What will the new Google+ analytics platform offer?  Measuring your business’s social influence on Google+ will include several useful features, allowing you to identify influencers, create social reports, and listen to your fans.

Google+ Ripples will provide a visual guide enabling businesses to trace and learn from online interactions with their page.  Businesses can develop a better understanding of their social ROI — how Google+ influences your social impact online — with standard and custom social reports.  Information about who the users are and how they are interacting with your page, as well as their demographics and social activities (+1’s, shares, and comments) will be made available.

Coupled with their closed-loop marketing analytics, marketers should have much greater insight into how effective their Google+ efforts are, and be able to drill down into the individual types of content and updates that resonate (and what doesn’t) with their Google+ audiences.

Nonprofit arts organizations can benefit from this type of online interaction and social impact measurement as well.  Increased engagement via Google+ has the potential to foster relationships with and build greater rapport among current and new arts patrons.  Audiences all over the world can begin to learn and interact with your organization, ideally becoming some of your greatest advocates among their families and friends.

The full effect of Google+ and its online engagement features are not yet fully realized or understood, but the possibilities are certainly exciting.  Give your audiences a backstage pass to engaging arts activities in the performance hall and online.  Get creative.  Get engaged!

*  *  *

If you have any ideas or experiences with Google+ for the arts or business in general, I would love to hear from you!  Please share your thoughts below.

You can also find me on Google+>>

Millennial Donors: The NextGen Impact on Charitable Giving in the Arts

  1. achieve_consult
    RT Join @CStarek in Millennial Donors Twitter Chat (feat.ImpactRep) http://wp.me/p2kyhh-pO TODAY @5:40p EDT #MillennialDonorsAU
    Wed, Oct 24 2012 12:57:52
  2. cycloptiko
    I’ll be playing along in a #tweetchat on millennial donors at 2:40 PST. #MillennialDonorsAU
    Wed, Oct 24 2012 14:06:31
  3. CStarek
    #MillennialDonorsAU Twitter chat @ 5:40 PM EDT #nonprofit #fundraising (@ AU – Cyrus and Myrtle Katzen Arts Center) http://4sq.com/Tb3Fnu
    Wed, Oct 24 2012 14:18:34
  4. CStarek
    #MillennialDonorsAU is going to start soon! Go to http://www.tweetchat.com/room/MillennialDonorsAU & sign into TweetChat using hashtag #MillennialDonorsAU
    Wed, Oct 24 2012 14:39:24
  5. CStarek
    Here we go! #millennialdonorsau
    Wed, Oct 24 2012 14:43:53
  6. AllyYusuf_
    I’ll be checking out #MillennialDonorsAU while I’m at the airport – great chat led by @CStarek #philanthropy #fundraising
    Wed, Oct 24 2012 14:44:10
  7. CStarek
    Note the format: Q1 for questions and A1 to answer #millennialdonorsau
    Wed, Oct 24 2012 14:44:18
  8. aprildsteele
    Just arriving #millenialdonorsau #MillennialDonorsAU
    Wed, Oct 24 2012 14:45:01
  9. CStarek
    @EALSAU Raynel is off and running! Q1 coming up #millennialdonorsau
    Wed, Oct 24 2012 14:45:12
  10. CStarek
    Q1 How do you define millennials? #millennialdonorsau
    Wed, Oct 24 2012 14:45:47
  11. CStarek
    #MillennialDonorsAU is just starting! Go to http://www.tweetchat.com/room/millennialdonorsau
    Wed, Oct 24 2012 14:46:50
  12. violet_dc
    A1 18-29 years old #MillennialDonorsAU #MillennialDonorsAU
    Wed, Oct 24 2012 14:48:28
  13. CStarek
    A1: Using @PewResearch def – millennials are born bgn in early 1980’s, or 18-29 yrs old #millennialdonorsau
    Wed, Oct 24 2012 14:48:47
  14. Arts_Courtney
    A1: I define it as a mindset. I’ve seen literal Millennials act like Baby Boomers, particularly in the nonprofit field. #MillennialDonorsAU
    Wed, Oct 24 2012 14:49:47
  15. AllyYusuf_
    @CStarek my definition of millennials: ambitious, innovative, want to make the world a better place. #MillennialDonorsAU
    Wed, Oct 24 2012 14:49:47
  16. CStarek
    Q2: How are millennials making an impact in your org? #millennialdonorsau
    Wed, Oct 24 2012 14:49:27
  17. SarahWedgewood
    A2: Donating their time
    #MillennialDonorsAU
    Wed, Oct 24 2012 14:50:06
  18. AllyYusuf_
    @CStarek A2: at the symphony I used to volunteer at, millennials volunteered as YP ambassadors for the org #MillennialDonorsAU
    Wed, Oct 24 2012 14:51:10
  19. cycloptiko
    A2 75% of millennials made some sort of donation of $ in 2011 http://huff.to/Lt3a91 via @HuffPostImpact #MillennialDonorsAU
    Wed, Oct 24 2012 14:57:10
  20. EALSAU
    Q2 Why are Millennials Important?
    #MillennialDonorsAU
    Wed, Oct 24 2012 14:50:27
  21. aprildsteele
    A2 few obligations #MillennialDonorsAU
    Wed, Oct 24 2012 14:51:34
  22. ArtsmanSteven
    A2 They are the ones who will be inheriting the wealth in a few years #MillennialDonorsAU
    Wed, Oct 24 2012 14:51:40
  23. EALSAU
    A2: population size 50 million millennials today will have impact in the future #MillennialDonorsAU
    Wed, Oct 24 2012 14:51:57
  24. Arts_Courtney
    A2: Refusing (rightfully) to wait their turn. Being present and a force to reckon with. #MillennialDonorsAU
    Wed, Oct 24 2012 14:52:54
  25. violet_dc
    Payoff might not be immediate – but get them in the door #MillennialDonorsAU #MillennialDonorsAU
    Wed, Oct 24 2012 14:53:17
  26. EALSAU
    Q3: How can arts organizations include millennials? Why? #MillennialDonorsAU
    Wed, Oct 24 2012 14:53:28
  27. ArtsmanSteven
    Millenials are aninvestment, not immediate payoff, but contribution will grow
    #MillennialDonorsAU
    Wed, Oct 24 2012 14:54:02
  28. EALSAU
    millennials are thinking about planned giving #MillennialDonorsAU
    Wed, Oct 24 2012 14:54:31
  29. EALSAU
    RT @violet_dc: Payoff might not be immediate – but get them in the door #MillennialDonorsAU #MillennialDonorsAU
    Wed, Oct 24 2012 14:54:43
  30. cycloptiko
    A3 – Reach out and include them in the work artistically and organizationally #MillennialDonorsAU
    Wed, Oct 24 2012 14:54:44
  31. EALSAU
    engage millennials on social outlets! #MillennialDonorsAU
    Wed, Oct 24 2012 14:55:18
  32. Arts_Courtney
    .@ArtsmanSteven so true. And in every area: Millennials will be audience, donor, patron, and producer. (1/2) #MillennialDonorsAU
    Wed, Oct 24 2012 14:55:23
  33. Arts_Courtney
    .@ArtsmanSteven You can’t nurture them in one aspect, and then ignore them in another. They notice. (2/2) #MillennialDonorsAU
    Wed, Oct 24 2012 14:56:10
  34. EALSAU
    organizations should use technology wisely in order to reach millennials #MillennialDonorsAU
    Wed, Oct 24 2012 14:56:20
  35. AllyYusuf_
    Interesting RT @EALSAU: millennials are thinking about planned giving #MillennialDonorsAU
    Wed, Oct 24 2012 14:56:23
  36. violet_dc
    A3 enable them to connect with each other – provide the platforms for engagement #MillennialDonorsAU #MillennialDonorsAU
    Wed, Oct 24 2012 14:56:25
  37. Arts_Courtney
    A3: Less rigid rules for being involved. Millennials want to work in a variety of roles and in transparent processes. #MillennialDonorsAU
    Wed, Oct 24 2012 14:57:44
  38. cycloptiko
    A3 Provide opportunities for growth within org – so millenials don’t have to jump ship to advance #MillennialDonorsAU
    Wed, Oct 24 2012 14:59:22
  39. EALSAU
    Q3 What do you think we can look forward to in the future of millennial giving? #MillennialDonorsAU
    Wed, Oct 24 2012 14:58:44
  40. egoetschius
    RT @cycloptiko: A2 75% of millennials made some sort of donation of $ in 2011 http://huff.to/Lt3a91 via @HuffPostImpact #MillennialDonorsAU
    Wed, Oct 24 2012 14:59:15
  41. EALSAU
    Sorry that was Q4 #MillennialDonorsAU
    Wed, Oct 24 2012 14:59:17
  42. AllyYusuf_
    @violet_dc agreed. Empower millennials to use social media and other similar platforms to become the org’s ambassador #MillennialDonorsAU
    Wed, Oct 24 2012 14:59:37
  43. CStarek
    @AllyYusuf_ Agreed! I’m a BSOAmbassador ; ) #millennialdonorsau
    Wed, Oct 24 2012 15:00:40
  44. CStarek
    A4: #LifePiecestoMasterpieces just started a young professionals group (advisory) #millennialdonorsau
    Wed, Oct 24 2012 15:01:36
  45. Arts_Courtney
    A4: Dynamic giving models. More cooperative-style investments. #MillennialDonorsAU
    Wed, Oct 24 2012 15:02:24
  46. ArtsmanSteven
    Engaging Millenials = longterm cultivation strategy….relationship building #MillennialDonorsAU
    Wed, Oct 24 2012 15:02:46
  47. Arts_Courtney
    RT @ArtsmanSteven: Engaging Millenials = longterm cultivation strategy….relationship building #MillennialDonorsAU
    Wed, Oct 24 2012 15:03:51
  48. CStarek
    Love! RT @Arts_Courtney: A4: Dynamic giving models. More cooperative-style investments. #millennialdonorsau
    Wed, Oct 24 2012 15:04:07
  49. CStarek
    A4: collaboration is so important! #authentic #personalized #relationships #ownership #millennialdonorsau
    Wed, Oct 24 2012 15:05:05
  50. cycloptiko
    A4 – Millenials are already accustomed to donating – as our income grows so will our giving #MillennialDonorsAU
    Wed, Oct 24 2012 15:06:01
  51. Arts_Courtney
    I know so many people investing in each other’s work, my friends say we’re passing around the same $20. (1/2) #MillennialDonorsAU
    Wed, Oct 24 2012 15:06:17
  52. Arts_Courtney
    I think that can inform future collaborative and collective approaches to giving for Millennials. (2/2) #MillennialDonorsAU
    Wed, Oct 24 2012 15:07:09
  53. CStarek
    Millennials are charitably inclined; even if donations are < $100 at first, intend to increase #millennialdonorsau
    Wed, Oct 24 2012 15:08:05
  54. CStarek
    Patience is a virtue! Approach with long-term (relationship focused) mindset #millennialdonorsau
    Wed, Oct 24 2012 15:08:41
  55. CStarek
    Are your orgs reaching out to millennial donors? How? #millennialdonorsau
    Wed, Oct 24 2012 15:10:28
  56. Arts_Courtney
    Personally, I also think Millennials are EASIER TO ASK: they’ll tell you what they can and can’t give more honestly. #MillennialDonorsAU
    Wed, Oct 24 2012 15:10:34
  57. AllyYusuf_
    @CStarek the problem is that fundraisers want the dollars now – Are they are incorporating millennial donor strategies? #millennialdonorsau
    Wed, Oct 24 2012 15:11:31
  58. CStarek
    @Arts_Courtney Interesting point! #millennialdonorsau
    Wed, Oct 24 2012 15:11:40
  59. CStarek
    @AllyYusuf_ Right, what is the tolerance for “risk?” Orgs don’t have to give up on other donors to focus on millennials #millennialdonorsau
    Wed, Oct 24 2012 15:12:42
  60. AllyYusuf_
    @CStarek exactly – you took the words out of my mouth 🙂 #millennialdonorsau
    Wed, Oct 24 2012 15:13:53
  61. CStarek
    @AllyYusuf_ 🙂 Again, patience is virtue! Millennials must be approached with mindset of #nonprofit lng-tm #investment #millennialdonorsau
    Wed, Oct 24 2012 15:16:27
  62. Arts_Courtney
    I would also say Millennials have a higher risk tolerance, though they are allowed to take fewer of them. (1/2) #MillennialDonorsAU
    Wed, Oct 24 2012 15:17:03
  63. Arts_Courtney
    Donors with higher risk tolerance will support and encourage orgs. through a pivot or gamble. (2/2) #MillennialDonorsAU
    Wed, Oct 24 2012 15:18:25
  64. cycloptiko
    We’re underrepresented. How many devo depts have a millennial anywhere NEAR the front lines? #MillennialDonorsAU
    Wed, Oct 24 2012 15:18:30
  65. Arts_Courtney
    Not enough. RT @cycloptiko: Were underrepresented. How many devo depts have a millennial anywhere NEAR the front lines? #MillennialDonorsAU
    Wed, Oct 24 2012 15:20:07
  66. cycloptiko
    (My devo director saw that last tweet.) #MillennialDonorsAU
    Wed, Oct 24 2012 15:20:54
  67. ArtsmanSteven
    @cycloptiko good 🙂 #MillennialDonorsAU
    Wed, Oct 24 2012 15:22:19
  68. cycloptiko
    @CStarek Re: Engagement – young audience base, young staff (all 25 to 50), internships, and fresh programming #MillennialDonorsAU
    Wed, Oct 24 2012 15:24:10
  69. CStarek
    @cycloptiko Love #engagement ideas! #millennialdonorsau
    Wed, Oct 24 2012 15:24:58
  70. cycloptiko
    @CStarek Also, online asks with ticket sales are even getting small donor $ out of students #MillennialDonorsAU
    Wed, Oct 24 2012 15:25:59
  71. Arts_Courtney
    Having a contact person for Millennials is a good idea. Someone with real power who is prepared to make asks. #MillennialDonorsAU
    Wed, Oct 24 2012 15:25:15
  72. CStarek
    Final question: Q5: any recommendations to arts managers for implementing millennial donor programs/initiatives? #millennialdonorsau
    Wed, Oct 24 2012 15:25:24
  73. CStarek
    @Arts_Courtney PEER relationships – critical involvement #millennialdonorsau
    Wed, Oct 24 2012 15:26:07
  74. cycloptiko
    Q5 Get a fresh face at the table, listen, and filter through experience #MillennialDonorsAU
    Wed, Oct 24 2012 15:27:30
  75. Arts_Courtney
    Also, don’t make long-term the only goal. Millennials know when an org. is waiting for them to age and make $$$. #MillennialDonorsAU
    Wed, Oct 24 2012 15:27:42
  76. cycloptiko
    A5 Some affordable fundraising events to introduce to inside of org #MillennialDonorsAU
    Wed, Oct 24 2012 15:30:15
  77. CStarek
    A5: Quantify “soft skills” – relationships built, # of follows, etc. – demonstrate impact & how translated to $ #millennialdonorsau
    Wed, Oct 24 2012 15:32:45
  78. CStarek
    Our conversation is coming to a close. Thanks for chatting! @AllyYusuf_ @Arts_Courtney @@cycloptiko @violet_dc #millennialdonorsau
    Wed, Oct 24 2012 15:37:46
  79. CStarek
    Thanks for everyone’s participation! I’ll post a transcript asap. So happy to host with @EALSAU #millennialdonorsau
    Wed, Oct 24 2012 15:34:43
  80. Arts_Courtney
    Great chat! RT @CStarek: Thanks for everyones participation! Ill post a transcript asap. So happy to host with @EALSAU #MillennialDonorsAU
    Wed, Oct 24 2012 15:35:41
  81. CStarek
    RT @CStarek: Our conversation is coming to a close. Thanks for chatting! @ArtsmanSteven @egoetschius #millennialdonorsau
    Wed, Oct 24 2012 15:39:02
  82. CStarek
    @Arts_Courtney Thank you! I hope everyone will think about how to incorporate millennials into #nonprofit #fundraising #millennialdonorsau
    Wed, Oct 24 2012 15:41:07
  83. AllyYusuf_
    @CStarek thank YOU for the great topic and insights 🙂 #millennialdonorsau
    Wed, Oct 24 2012 15:45:43
  84. CStarek
    @AllyYusuf_ Happy to do it! Glad to have you here. 😀 #millennialdonorsau
    Wed, Oct 24 2012 15:52:53
  85. CStarek
    @cycloptiko Great insights! Thanks for participating in #MillennialDonorsAU
    Wed, Oct 24 2012 15:54:37
  86. actorLuke
    “@cycloptiko: A2 75% of millennials made some sort of donation of $ in 2011 http://huff.to/Lt3a91 via @HuffPostImpact #MillennialDonorsAU”
    Wed, Oct 24 2012 16:09:08
  87. EALSAU
    RT @CStarek: Thanks for everyone’s participation! I’ll post a transcript asap. So happy to host with @EALSAU #millennialdonorsau
    Wed, Oct 24 2012 17:20:55