The Millennial Alumni Research Project

Millennial Alumni

It’s hard to believe that I’m coming up on one year post-graduation from American University’s Arts Management program and the completion of my Capstone Project, ‘The Millennials’ Orchestra – Marketing and Development Strategies for Engaging Millennial Audiences and Donors in the U.S. Symphony Orchestra Classical Concert Experience.”  During the research process, my understanding of the Millennial generation as a whole and their inclinations to give was greatly enhanced by the studies and articles published by Achieve, Pew Research Center, and the Chronicle of Philanthropy.  I became a big fan of these Millennially-charged fact tanks, so you can imagine my nerdy delight when I found out my Alma mater was selected to partner with Achieve and the Chronicle of Philanthropy in the 2014 Millennial Alumni Research Project.

The Chronicle of Philanthropy, in partnership with Achieve, will research the attitudes and engagement preferences of young alumni (Millennial generation graduates age 22-32). Through research surveys, focus groups, and user testing, institutions of higher education will have a better understanding of how alumni prefer to be involved and ways to connect and seek their support.

Flickr photo, ITU/Rowan Farrell

Flickr photo, ITU/Rowan Farrell

As a Millennial alum, I received an email asking me to participate in the survey.  I was excited to help out my school and contribute to the continued learning around the Millennial generation. Of course, I had to say yes!

I clicked on the link, taking me to the online survey.  In an appreciative and upbeat manner, the general purpose of the survey, as well as the length of time I could expect to devote to completing it, was explained upfront:

Thanks for agreeing to take the 2014 Higher Education Millennial Alumni Survey!  Your university is partnering with the Chronicle of Philanthropy and Achieve to understand the interests and preferences of Millennial alumni.  The survey will take approximately 10 minutes and we thank you for your time.

The survey began with a couple of simple, demographic questions, asking me to identify my gender and birth date (to verify that I fall into the Millennial age-range, I suspect).  Having completed the introduction, I was informed that the survey would be broken into three main components.  Compelled to know more, I continued with the survey.

As I completed one section and entered another, I received a clear message indicating the section/topic change.  I appreciated these mile-markers, not only for the reminder of the topics, but also for the structure of the survey.  Before we go any farther, however, you’re probably wondering what these mystery topics were all about…

  1. Alumni Attitudes
  2. Alumni Giving
  3. Alumni Involvement

As you might expect, I was asked a variety of questions about my interests, career development as it relates to my degree, giving preferences, and involvement with my Alma mater post-graduation, among others.  By the end of the survey, I was invited to participate in their on-going Millennial Involvement Focus Group and agreed.

It will be interesting to take part in this focus group over the next several months and exciting to read about the results of this research initiative.  We’ll have to stay tuned!

The research findings of the Young Alumni Engagement and Attitudinal Study will be released at MCON14 on June 18-19, 2014 in Chicago, IL.

MCON14

The Millennials’ Orchestra: Defining A Contemporary Generation

“The Millennials’ Orchestra” series of blog posts are not meant to be opinion pieces, but rather founded in research, which I gathered and reported as part of my graduate Capstone project from 2012-2013. This is a personal blog and does not represent the views or opinions of my employer.

The Millennials’ Orchestra: Defining A Contemporary Generation

Millennial Engagement with U.S. Symphony Orchestras
Members of the Millennial generation are noticeably lacking in the audiences of symphony orchestra concert halls.[1] Based on my research and personal experiences, I believe that developing a better understanding of the Millennial generation, and working to identify and establish effective marketing and development strategies tailored to their preferences and needs, may lend to greater success and stability for U.S. symphony orchestras in the 21st century.  The literature review to follow addresses some of the pressing issues facing symphony orchestras in the U.S., provides insight into the Millennial generation mindset and behaviors, shares examples of innovative programming and forward-thinking adaptations, and reinforces the importance of Millennial engagement.  First, however, it is important to consider how the term “Millennial” is commonly referred to and understood from various points of view.

An Important Note on Terminology
Researchers often refer to the Millennial generation in a variety of ways and use these terms somewhat interchangeably (e.g. Millennials, Millennial generation, Generation Y, Generation Next, NextGen, and younga(er) people/population/cohorts).  Characteristics of a specific generation (Millennial), therefore, are often conflated with the more general age category (young).  Each generation exhibits characteristics and behavior shaped by the prevalent attitudes, expectations, and events of the time.  The Boston Consulting Group, for example, has identified six different groups of Millennials based on consumer behavior.[2]  Listed in descending order of prevalence, these segments include: Hip-ennial (29%), Millennial Mom (22%), Anti-Millennial (16%), Gadget Guru (13%), Clean and Green Millennial (10%), and Old-School Millennial (10%).[3] Future generations of young people may or may not display the same characteristics associated with present-day Millennials.

Inconsistency also exists in defining age ranges of the Millennial generation.  While similar, the minimum and maximum boundaries of age tend to vary from source to source.  According to the Case Foundation, for example, Millennials are “people born between 1978 and 1993, or individuals who are currently 15 to 29 years old,”[4] while members of the Boston Consulting Group consider them as individuals “aged 16 to 34.”[5]  JiWire researchers, specializing in “mobile audience insights,”[6] consider Millennials to be “American consumers between ages 18 and 34.”[7]  Achieve’s Millennial Impact Report 2012 focuses on young adults between the ages of 20 and 35.[8] Finally, Pew Research Center’s Millennials: A Portrait of Generation Next, and corresponding report Millennials: Confident. Connected. Open to Change., define Millennials as young adults, ages 18 to 29.[9]

Defining a generation solely based on age quickly becomes irrelevant as time passes – what is true at the time would not hold true in the following year.  It is more easily and consistently understood as a range of birth years.  The figure below is a comparison the five most recent generations by age (as of 2011) and by birth year.  The original version of this age timeline can be found on the Pew Research Center website as an interactive graphic.[10]

Pew Research Center: A Portrait of Five Generations

A Portrait of 5 Generations

The Pew Research Center’s 2010 report, “Millennials: Confident. Connected. Open to Change.,”[11] is based on information collected during a two-week survey in January 2010, involving more than 2,000 adults across the country.[12]  Millennials accounted for 830 of the total 2,020 sample group, enabling a more detailed analysis of Millennial attitudes.[13]  Additional Pew Research Center survey findings supplement the 2010 report, including the 2009 survey on changing attitudes toward work (Oct. 21-25, 2009 with 1,028 respondents, 18+ years old) and generational differences (July 20-Aug. 2, 2009 with 1,815 people nationally, 16+ years old).[14]  Surveys from their ongoing Internet & American Life Project provide supporting social and demographic information for the chapter on technology.[15]

Given the large sample size, national scope of the research, and multidimensional approach, one would expect Pew Research Center’s understanding of the Millennial generation to be highly credible and reliable.  Contributing to the larger report series – Millennials: A Portrait of Generation Next – the Pew Research Center’s 2010 report looks at the values, attitudes and experiences of America’s next generation: the Millennials.”[16] It has been my mission to discover how Millennials value, perceive, and prefer to experience classical music performed by symphony orchestras in the United States.

*     *     *

Coming soon…a look at the issues facing U.S. symphony orchestras and some of the factors influencing Millennial participation.


[1] Greg Sandow. “Building a Young Audience (Proof of Culture Change).”
[2] Boston Consulting Group and Barkley and Service Management Group, “The Millennial Consumer: Debunking Stereotypes.” In BCG Perspectives: Boston Consulting Group, 2012.
[3] Michelle Lamar, 2012, New Research: 6 Distinct Segments of Millennials Identified, Social Media Today, retrieved from socialmediatoday website: http://socialmediatoday.com/michellelamarspiral16/490841/new-research-6-distinct-segments-millennials-identified.
[4] Alison Fine, “Social Citizens BETA,” Case Foundation, 2008.
[5] Sonia Paul, 2012, Millennial Consumers: Engaged, Optimistic, Charitable (STUDY), in Mashable Business.
[6] JiWire, 2012, Mobile Audience Insights Report, Q2 2012.
[7] Lauren Indvik, 2011, How the Millennial Generation Uses Mobile (INFOGRAPHIC), Mashable Tech, http://mashable.com/2011/10/13/millenials-mobile-infographic/.
[8] Achieve and Johnson, Grossnickle and Associates (JGA), “The Millennial Impact Report 2012.”
[9] Pew Research Center, “Millennials: Confident-Connected-Open to Change.”
[10] Pew Research Center, “Interactive: A Portrait of Five Generations,” http://www.pewsocialtrends.org/2010/02/24/interactive-graphic-demographic-portrait-of-four-generations/.
[11] Pew Research Center, 2010, “Millennials: Confident-Connected-Open to Change.”
[12] Ibid, “About the Report,” i.
[13] Ibid.
[14] Ibid.
[15] Ibid.
[16] Pew Research Center, 2010, “Millennials: Confident-Connected-Open to Change.”

The Millennials’ Orchestra: Master’s Capstone Presentation in Arts Management

Master's Capstone Presentation, AU Arts Management

Master’s Capstone Presentation, AU Arts Management

AU Arts Management Master’s Capstone Presentations – Spring 2013

AU Arts Management Master’s Capstone Presentations – Spring 2013

Emerging arts leaders from American University’s Arts Management program discuss more than a year’s worth of research and work on their Master’s Capstone projects. Presentations were made Thurs – Fri, May 2-3 & Mon, May 6, 2013.

  1. Master’s Capstone Presentations start today! The time has come.:) fb.me/2tm58WlmD
  2. T-minus 5 until the start of “Using Social Media Technology in Arts Organizations.” #engagearts
  3. Live tweet or follow along to “Using Social Media in Arts Orgs” 5/2 9am. Use #engagearts facebook.com/events/5232997…
  4. #engageart @artmansteven Master’s #AUCapstone (@ AU – Cyrus and Myrtle Katzen Arts Center – @americanu) 4sq.com/13P2IsT
  5. Social media strategy for the arts – think of it in the form of a pyramid. #engageart
  6. Marketing basics form the base of social media strategy for #engageart
  7. Social media is the second layer of the pyramid – @chadbauman social media is the “wild west.” Once out, can’t control it.
  8. @ArtsmanSteven is so kind! Acknowledging me as a key player and social influencer leading to a successful @EALSAU 2013 Thank you! #engageart
  9. @ArtsmanSteven is doing a GREAT job on his #AUCapstone presentation – I will have a lot to live up to tomorrow at this time. #artsrolemodel
  10. Social media marketing – the idea is that it will lead to ticket sales… Do you agree? #engageart
  11. Marketing and social media are NOT the same thing – try to separate them in your mind. Yes, part of mktg mix, but use for real engagement
  12. Consider the #engagement bottom line (I like that!) and then the financial bottom line. #engageart on social media
  13. Social media engagement (for engagement sake) good research and promotion = greater ticket sales in the #arts
  14. Don’t over-post, you’ll become white noise. #engageart
  15. Social media: not a marketing platform, it’s a connection platform! #engageart
  16. @CStarek That’s the beauty of Twitter, one feels, in this capacity: for continuing dialogue with supporters…!
  17. Social media is meant for creating a forum for #conversation #engageart (customer-centered approach!)
  18. For crystal-clear analysis of social media and strategy, @ArtsmanSteven – Killer capstone defense. #EALS2013 #AUartsmanagement
  19. Audience Q: Do all arts orgs need to use soc med? A: If you can’t devote time, it’s like inviting ppl to dinner & not showing
  20. Social media policy, planning, engagement strategy. Get everyone involved – artists, evangelists, mindful mktg
  21. #engageart @ArtsmanSteven confidently handled the tough questions from the audience. Great #AUCapstone presentation pic.twitter.com/8wtjiJnsMX
  22. @BoardSource discovered that only 1 in 5 boards are actually taking action to improve board diversity #AUCapstone by Anjali
  23. T -1 hour! #MillennialsOrch
    facebook.com/events/5228936… fb.me/2URfC58UP
  24. 63% of millennials volunteered for nonprofits. #MillennialsOrch
  25. 77% of millennials are interested in leadership roles. #MillennialsOrch
  26. 75% of millennials made a financial gift in 2011. A hidden pot if gold for fundraisers? #MillennialsOrch
  27. Live tweeting @CStarek capstone presentation about the Millennials Orchestra. #MillennialsOrch
  28. Millennials want to know “how my money will make a difference.” Be prepared to give that info. #MillennialsOrch
  29. @BaltSymphony Concerts with a Twist: themed concerts with an aim to the millennial generation. #MillennialsOrch
  30. @BaltSymphony looks into sleek, modern wardrobe design so musician don’t look so “stuffy.” #MillennialsOrch
  31. @BaltSymphony BSO Ambassadors. Engaging the evangelists and market influencers for a form of “viral marketing” #MillennialsOrch
  32. @CStarek the most important issue with millennials is trust. #MillennialsOrch
  33. Spend the time NOW building real relationships with millennials. They will me your major donors in the future. #MillennialsOrch
  34. Average audience member for BSO was 60 years old before there millennial engagement strategies. 😦 #MillennialsOrch
  35. Q: I’d there a connection for millennials to the core orchestral product, or only the “special” programs? #MillennialsOrch
  36. Q:” we have seen what millennials are and what they care about. What will the next generation care about?” #MillennialsOrch
  37. Congratulations to the emerging arts leaders who are graduating this May!!
  38. Reposition our argument for board diversity, rephrase in a way that matters to board members. In terms of fundraising. #AUCapstone
  39. Reframing rationale for board diversity. Smart, deep research by Anjali Lalani. #AUartsmanagement pic.twitter.com/TgyopJz0Ty
  40. Anjali chose several orgs across the nation with most responsibility and greatest opportunity to explore board diversity
  41. Top 2 barriers to #diversity on #arts boards – recruitment and board culture
  42. Are other sizes and types of orgs better equipped to diversify by ethnicity? #AUCapstone Anjali L
  43. Talk to your audience in their language. Couch discussion on board diversity in terms if fundraising potential, ways that matter to them.
  44. At least 20% participation to shift the board culture towards greater ethnic diversity. Doesn’t happen automatically, has to be nurtured.
  45. A lack of Contributed income is a large trend among education depts. in theaters. -Amy Russell
  46. Healthcare for Artists – an in depth analysis of what’s available (and what isn’t) by David Simmons. #AUartsmanagement
  47. Watching @violet_dc giving her capstone presentation via uplink to London. Leveraging Brands of Campus Museums
  48. #UMOJA Founder Raynel Frazier speaks at AU about her innovative jazz music series
  49. @EALSAU Executive Council member Raynel Frazier talks about her #UMOJA jazz music series. #Build artistic vision in jazz.
  50. #UMOJA based on 9 elements of business model building
  51. #UMOJA engaged in #crowdfunding on @kickstarter – campaign was unsuccessful, but a huge learning experience.
  52. @AUArtsDC Senior Professor Sherburne Laughlin is visibility excited about #AUCapstone presentations and arts mgt student success. 🙂
  53. #UMOJA will be focusing on making the personal ask. Growing and diversifying funds.
  54. #UMOJA jazz music series hosts a Zumba fundraiser… Awesome!
  55. #UMOJA is built on principles of Kwanzaa – Unity, self determination, faith and fosters community through education and jazz music
  56. Fabulous, growing music series – awesome music, musicians, and principles, woven into the fabric of the Hartford… fb.me/25OvcXUQf
  57. Congratulations to the emerging arts leaders who are graduating this May!!

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Saving the Legacy of Important Art

My blog has been relatively quiet over the past several weeks.  As I approach the end of the semester and the end of my graduate program at American University, it has been a very busy and exciting time.  In the past month or so, I have completed my comprehensive exams in arts management, had job interviews, performed in the American University Symphony Orchestra, continued my work in PR and Marketing for the Arts at AU, submitted my “nearly completed” Master’s Capstone Project, and served as Crowdfunding Project Leader for the ART CART: Saving the Legacy campaign on RocketHub. (I also got to stand as a bridesmaid in my best childhood friend’s wedding in North Carolina – it was a blast!)

I am excited to announce that we recently reached and have since surpassed our goal for the crowdfunding campaign!  Reaching our goal early presents a wonderful opportunity to enhance our success further. Our project will continue to accept funds for the next two weeks, which enables the success of our second documentary, “Living the Legacy,” as well as the promotion and implementation of the ART CART 2013 exhibitions in DC and NYC in the fall.  In the following RocketHub post, I reflect on my experiences in crowdfunding and the importance of the ART CART project.  Enjoy! : )

*     *     *

Saving the Legacy of Important Art
Catherine Starek, ART CART Project Leader, Crowdfunding Pioneer
Originally posted: April 23, 2013

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We launched our 2013 RocketHub campaign to raise funds for our second documentary film, capturing this year’s ART CART: Saving the Legacy process. Getting this on film will help us to raise the profile of the ART CART project, the efforts of our artists and student fellows, and this incredible interdisciplinary, intergenerational experience.

Our first documentary (2011) was a great success and RocketHub provided the platform. Since the pilot in NYC, ART CART has expanded to Washington, DC, taking on a national voice. As a DC Fellow and now the RocketHub Project Leader for ART CART, I have developed my understanding of the artistic process and realized the importance of documenting our nation’s creative legacy. We have returned to RocketHub to raise the funds needed for our second documentary, helping us to continue the expansion of the program to six locations by 2015.

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This is my first time leading a fundraising project. It has been an exciting experience for me to see the variety of people and levels of support emerging in response to the ART CART: Saving the Legacy 2013 RocketHub campaign. Funders range from friends, family, and colleagues, to arts administrators, researchers, professors, graduate students and alumni, as well as ART CART artists, their working partners, fellows, and faculty. Supporters are located on both coasts, from California, to New York, Washington DC, and North Carolina. I look forward to welcoming others into the ART CART network over the next few weeks as we carry out our project, as well as learning more about their interests in the arts.

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When I was first approached to lead this crowdfunding project, I found RocketHub’s Success School materials to be very helpful in developing my understanding of RocketHub’s crowdfunding process and maintaining a strategic mindset. Joan Jeffri, the Director of the Research Center for Arts and Culture and Founder of ART CART, also made sure to introduce me to the 2011 project leader in order to learn about our first documentary campaign. My advice to others who are considering their own crowdfunding campaign would be to:

  • Create a well-thought-out plan for the content and implementation of your project (if your project has a Director/Founder like ART CART, make sure s/he is an integral part of the process and aware of the project’s development throughout).
  • Have someone who cares about the project proofread your project description and appeals.
  • Maintain a dynamic project page with frequent status updates, a variety of media, and news related to your project. Don’t forget to share your excitement with your social media connections, too!
  • This may be a personal standard of mine, but I believe in prompt “thank-you’s.” No matter the size of the gift, show your gratitude for each funder’s support. I send an individualized thank-you to every person who gives to our campaign and helps bring awareness to our project.
  • Have a passion for what you’re doing. If you don’t believe in the project, why should others?
  • Be creative!

Engaging in this project has been rewarding for me in many ways. I have learned a lot about the crowdfunding process and even more about the ART CART artists participating in the project. Through our project on RocketHub, I have witnessed the power of ART CART to bring people of all ages together in support of a common goal – one that will impact future generations.

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– Catherine Starek, ART CART Project Leader, Crowdfunding Pioneer
BE OUR HERO - Save the Legacy
RocketHub Blog

  • RocketHub is the world’s crowdfunding machine. RocketHub is an international, pioneering, open community that has helped thousands of artists, scientists, entrepreneurs, and social leaders raise millions of dollars.

Arts engagement across the lifespan

In the first part of my ART CART fellowship (Fall 2012), my classmates and I were given the task of researching a topic related to arts and aging.  Considering my interest in arts engagement, I compiled this brief annotated bibliography to add to the knowledge base of the ART CART project.

ART CART Artists 2013

ART CART DC Artists (2013)

Friedman, M. (2012). Art Can Be Good for Mental Health. Huffington Post. Retrieved from website: http://www.huffingtonpost.com/michael-friedman-lmsw/art-mental-health_b_1562010.html?ir=Arts

As suggested by the title, the purpose of this article is to describe and help others better understand how “art can be good for mental health.” The author’s experience and extensive knowledge of psychology and social work warrant a level of credibility and establishes confidence in the reader. The article supports greater participation in the arts and provides ample justification of this position.

Author Michael Friedman, L.M.S.W. (which stands for Licensed Master Social Worker, as I have come to discover)[1] presents content in a logical, comprehensible, and relevant way, addressing key aspects and implications of arts participation on mental health and the aging process. He begins by addressing art more broadly, as a “tremendous source of happiness for a great many people,” and how it can be “a healing force” for those with mental illnesses, and points to the contribution of art to one’s overall mental health.

He continues by citing Martin Seligman, author of Flourish, and his concept of psychological well-being, which consists of “five critical elements” – ‘positive emotion, engagement, accomplishment, positive relationships, and meaning.’  Throughout the remainder of the article, he demonstrates how the arts effectively serve and enhance each of these elements.  To summarize, he states:

The contributions that art can make to psychological well-being via enjoyment, immersion, development of skill, revelation and expression of emotion, shaping of self, connections with people and a culture, and the potential for transcendent experience apply both to people without mental disorders and those with mental disorders.  For them, art can have a great healing impact…

To close, he emphasizes the capacity of arts participation to establish fulfilling lives among present and future generations.  He also poses the idea of a public mental health agenda, which not only aims to provide treatment for those with mental disorders, but also attends to the “human potential to live well.”

Ellena, Eric and Berna Huebner. Narrated by Olivia de Havilland. Produced by Centre national de la cinématographie, Association France Alzheimer, French Connection Films, Hilgos Foundation. Distributed by Aquarius Health Care Media. 2009. Documentary. I remember better when I paint: Treating Alzheimer’s through the creative arts. Paris, France: French Connection Films.

In the documentary’s trailer, which has been made available on YouTube,[2] narrator Olivia de Havilland begins to unfold the journey of aging adults in creative activities and the many benefits of engaging in the arts.  The feature film centers on older adults with Alzheimer’s disease and having to cope with its adverse affects.

The documentary consists of seven short films, featuring a variety of creative therapies and ways of adapting and incorporating them into existing programs in assisted living facilities, nursing homes, and care centers. The purpose of this documentary is to capture and illustrate the positive results associated with creative activities and mental health.  It highlights the ability of “drawing, painting, and museum visits to improve quality of life and to restore a dialogue between caregivers and families.”

The film incorporates multiple perspectives from a variety of interdisciplinary fields.  Dr. Robert C. Green, Professor of Neurology and Genetics at Boston University, provides insight into the rather selective onset and early nature of the disease (targeting the area of the brain responsible for creating new memories).  Dr. Sam Gandy, the Associate Director of Mount Sinai Alzheimer’s disease Research Center in New York City, discusses parts of the brain associated with creativity – the Parietal Lobe – and how this area tends to be affected much later in the progression of Alzheimer’s disease.

Tony Jones and Judy Holstein provide a more aesthetic, visceral description of the response to and benefits of Alzheimer’s patients experiencing and participating in the arts. Tony Jones, the Chancellor of the School of the Art Institute of Chicago, reflects on the connection that is established between the older adults and the art, which is somehow communicating and creating a dialogue through its various features (e.g. scale, color, and vibrancy).  Judy Holstein, Director of CJE Senior Life Day Service in Chicago, provides insight into this remarkable phenomenon:

The creative arts are an avenue to tap into a nonverbal, emotional place in a person.  When they’re given paint, markers, any kind of medium for art-making, and their hands are involved and their muscles are involved, things are tapped in them that are genuine, and active, and alive. So the creative arts bypass the limitations and they simply go to the strengths…

National Guild of Community Schools of the Arts (2007). Creativity Matters: The Arts and Aging Toolkit. Retrieved 11/03/12, from artsandaging.org/index.php

The National Guild of Community Schools, the National Center for Creative Aging, and the New Jersey Performing Arts Center developed a toolkit to provide information and tools for leaders involved in the arts and aging programs. Arts Creativity Matters: The Arts and Aging Toolkit is designed to help readers appreciate the urgency for such programs, to better understand and learn about older adults, aging services, and the arts, to articulate the benefits to a variety of stakeholders, and to create, manage, and sustain arts and aging programs for older adults.

The purpose of the toolkit is summarized on the Creativity Matters webpage. “Designed for the arts and aging services fields, this resource explains why and how older adults benefit from participating in professionally conducted community arts programs and offers detailed advice and examples on program design, implementation, and evaluation.”  Creativity is a central theme, understandably, and serves as a relevant connection to the arts and the meaningful experiences and contributions of older adults as individuals and within communities.

The toolkit is divided into ten chapters and supplemented by a glossary of terms and appendices offering various tools, templates, and resources.  The contents of the Creativity Matters: The Arts and Aging Toolkit include:

  • Chapter 1: Understanding the Context for Arts and Aging Programs
  • Chapter 2: How Arts Participation Benefits Older Adults
  • Chapter 3: The Aging Services Field
  • Chapter 4: The Arts Field
  • Chapter 5: Effective Practices
  • Chapter 6: Program Design
  • Chapter 7: Program Implementation
  • Chapter 8: Evaluation
  • Chapter 9: Public Awareness
  • Chapter 10: Looking to the Future

This toolkit appears to be a useful and informative resource.  It serves to build communication, understanding, connections, community, and respect among and between those involved.  The establishment of and participation in high-quality arts and aging programs not only enhances learning and discovery over the lifespan, it also engages older adults in the creation and celebration of one’s personal and artistic legacy.


[2] Eric Ellena and Berna Huebner. (2009, 11/03/12). I Remember Better When I Paint. [YouTube video] Retrieved from http://www.youtube.com/watch?v=54AtoQVGfwU

Who are the Millennials? Here’s a fancy INFOGRAPHIC to explain…

I often write about music and Millennials. As a member of Gen Y, the following characteristics, interests, and behaviors are familiar to me. With so much of life and work becoming socially oriented and relationship based, it is more important than ever to understand exactly who you are talking to. Communication can only improve as one develops their awareness of generational differences and expectations.

So…who are the Millennials exactly? Pew Research shares what they know:

**Sorry about the small print! When you click on the infographic, it will take you to the source, on which you can zoom in and see the information more clearly.

Who are the Millennials?

How Millennial Are You?

How Millennial Are You?  This is what Pew Research Center – an organization known to track, analyze, and report on “numbers, facts, and trends shaping your world” – is asking American generations.  As an emerging arts leader (one who’s researching the Millennial generation and working to identify and describe fundraising and marketing strategies to effectively engage this generation in symphony orchestra concerts and events), I was excited to take THE QUIZ in order to gauge my overall Millennial-ness.

As a member of the Millennial generation, I scored 86 out of 100 (see below).  Questions asked relate to the type of data collected by Pew Research Center for their landmark project: Millennials: A Portrait of Generation Next.  From politics and values, to media and digital life, as well as demographics and social trends, Millennials have been deemed “Confident. Connected. Open to Change.”

How Millennial are you? Take the quiz!>>  

HowMillennialAreYou?PersonalScore12.08.12

Back to the Future: Future of Music Coalition E-Summit 2012

In my previous post, I reflect on the past of performing arts and arts management at the Smithsonian.  Now, I’m going back to the future with the Future of Music Coalition E-Summit 2012.

Outta Time

Earlier this week the Future of Music Coalition, an education, research, and advocacy focused arts organization in DC, hosted their first ever E-Summit via live webcast and Twitter engagement #FMC12.  The summit was scheduled from 9 AM to 6 PM on Nov 13, 2012 and included speakers with a variety of backgrounds – from music, new media, and Internet radio, to policy, advocacy, research, and arts administration.  Unfortunately, I did not think to capture #FMC12 Tweets via Storify until 2-3 days after the event, so I was not able to gather all of the conversations for this post.  The transcript, which follows the topic summary, starts about 1.5 hrs into the Future of Music Coalition E-Summit discussions.

Summary of topics & speakers:

  • Welcome
    Lissa Rosenthal Executive Director, Future of Music Coalition
  • In Conversation: Tim Westergren of Pandora
    Tim Westergren Founder & Chief Strategy Officer, Pandora
    Greg Kot Chicago Tribune music critic
  • Expression Obsession: IP Enforcement & Internet Openness
    Erin McKeown Musician, Writer, Producer
    David Sohn General Counsel and Director of CDT’s Project on Copyright and Technology, Center for Democracy & Technology
    John Strohm Senior Counsel, Loeb & Loeb LLP
    Maggie Vail co-Executive Director, CASH Music
    Michael Bracy Policy Director, Future of Music Coalition (moderator)
  • In Conversation: Daniel Raimer of RapidShare
    Daniel Raimer Chief Legal Officer, RapidShare
    Rob Pegoraro Journalist
  • Presentations from Artist Growth, CASH Music, HugeFan and Songkick
    Chris MacDonald founder/ceo, HugeFan
    Brooke Parrott Artist Ambassador, Songkick.com/Loch Lomond
    Matt Urmy Co-Founder/CEO, Artist Growth
    Jesse von Doom Co-Executive Director, CASH MusicReaction Panel:
    Chad Clark Musician/Producer/Engineer
    Will Eastman DJ/Producer, Volta Bureau
    Jerald Miller Founder & CEO, Nu Jazz Entertainment
    Emily White Co-Founder, Whitesmith Entertainment & Readymade Records
    Bryan Calhoun Digital Strategy, The Blueprint Group (moderator)
  • Lunch Conversation with Thomas Frank, Sascha Meinrath & Rebecca Gates
    Thomas Frank Columnist, Harper’s Magazine; Author, Pity the Billionaire and others
    Rebecca Gates musician-producer, curator, activist
    Sascha Meinrath Director, Open Technology Institute, New America Foundation
  • Radio-active: Internet Broadcasting and Artist Compensation
    Kurt Hanson CEO, AccuRadio.com; Publisher, RAIN: Radio And Internet Newsletter
    David Lowery University of Georgia/Cracker/Camper Van Beethoven
    Michael Petricone Senior Vice President, Government Affairs, Consumer Electronics Association
    Patricia Polach Of Counsel, Bredhoff & Kaiser, PLLC, and Associate General Counsel of American Federation of Musicians
    Colin Rushing General Counsel, SoundExchange
    Chris Richards Washington Post Pop Music Critic (moderator)
  • Making Music-Making Work for Working Musicians 
    Jennifer Mondie National Symphony Orchestra Violist and Orchestra Committee Chairman, National Symphony Orchestra
    Benji Rogers Founder & CEO, PledgeMusic
    Chris Ruen Author, Freeloading: How our Insatiable Hunger for Free Culture Starves Creativity
    Ben Weinman Guitarist and founding member, The Dillinger Escape Plan
    Rodney Whittenberg Owner, Melodyvision
    Kristin Thomson Co-director of Artist Revenue Streams Project and Consultant, Future of Music Coalition (moderator)
  • Artist Revenue Streams Presentation: Leverage
    The latest presentation from FMC’s influential Artist Revenue Streams project examines the topic of artist compensation and leverage.
  • Why Pussy Riot Matters
    Amy Klein musician, writer, and activist
    Blue S. Moon musician, Noon:30
    Molly Neuman VP, Label Relations, eMusic
    Mark Yoffe Curator, International Counterculture Archive, Global Resources Center, GWU Libraries
    Lindsay Zoladz freelance writer, Pitchfork contributing editor (moderator)
  • The Intersection of Data, Policy and the Arts Sector
    Ian David Moss Research Director, Fractured Atlas
    Shelley R. Poticha Director, Office of Sustainable Housing and Communities, U.S. Department of Housing and Urban Development
    Steven Shewfelt Deputy Director at the Office of Research & Analysis, NEA
    Derek Slater Policy Manager, Google
    Jean Cook Director of Programs, Future of Music Coalition (moderator)
  • Election Day Aftermath & The Arts
    Laurent Crenshaw Legislative Director for Congressman Darrell Issa (R-CA)
    Shanna Winters Counsel, House Judiciary Committee
    Stefanie Winzeler Staff Director, Congressional Arts Caucus
    Michael Nelson Technology Policy Analyst, Bloomberg Government; Adjunct Professor, Internet Studies, CCT Georgetown University (moderator)
  • In Conversation: Merrill Garbus, Thao Nguyen and Jordan Kurland
    Merrill Garbus tUnE-yArDs
    Jordan Kurland Musician Manager, Zeitgeist Artist Management
    Thao Nguyen Thao & The Get Down Stay Down
    Erin Potts Executive Director, Air Traffic Control (interviewer)

Esteemed arts manager and American University professor, Andrew Taylor was among the thousands of those tuning into these conversations. Check out his #FMC12 Tweets here>>

The following transcript reflects insight and comments from several #FMC12 E-Summit participants.  Much of my own participation occurred during the beginning of the summit (which I was unable to collect!), although I did jump back in later in the afternoon.
Thoughts and ideas are welcome!

  1. hsajko
    Love music? For everyone interested in the sustainable future of the music industry, plug in here: http://futureofmusic.org/events/future-music-summit-2012 #FMC12

    Tue, Nov 13 2012 10:29:21
  2. shadesofsolveig
    Musicians are 50% of the @soundexchange board #fmc12

    Tue, Nov 13 2012 10:33:16
  3. Music_Canada
    David Lowery at #FMC12: If Pandora went away tomorrow, there are still many other services out there.

    Tue, Nov 13 2012 10:33:37
  4. gregkot
    Getting feeling with this internet royalty rate debate of a desperate industry eating its own, fighting over shrinking pie #fmc12

    Tue, Nov 13 2012 10:38:03
  5. macksington
    Watching the #FMC12 stream right now. Listen if you care about how money gets made in the music industry. http://ustre.am/qtf

    Tue, Nov 13 2012 10:40:00
  6. shadesofsolveig
    Because you work hard making art with “your talent” doesn’t mean you are entitled to be compensated “fairly.” Market determines value #fmc12

    Tue, Nov 13 2012 10:43:52
  7. bythepoundmedia
    Aside from your stance on the issues being debated, its refreshing to be at a conference that displays the passion needed for change #fmc12

    Tue, Nov 13 2012 10:52:30
  8. yongclee
    Benji Rogers, describing musicians’ approach to monetizing their work as de-risk. #fmc12

    Tue, Nov 13 2012 11:00:13
  9. shadesofsolveig
    .@pledgemusic “Elongating the CD experience:” Fans want to experience the whole creative process with artist, not just the release. #fmc12

    Tue, Nov 13 2012 11:01:51
  10. CStarek
    @pledgemusic I don’t want to fund an album, I want to see things happen… #fan #experience #FMC12 …show fans how they can get #involved

    Tue, Nov 13 2012 11:03:32
  11. yongclee
    Rogers: pre-orders from Amazon/iTunes gives them customer data, no direct connection btwn artists/fans. #fmc12

    Tue, Nov 13 2012 11:04:00
  12. shadesofsolveig
    Dillinger just said “I’ve been making money in so many different ways” Touring, limited edition merchandise (Tshirt for every SONG) #fmc12

    Tue, Nov 13 2012 11:07:20
  13. listenlocaldc
    Artists making money panel happening right now #FMC12 follow LLF on twitter @listenlocaldc for live tweeting… http://fb.me/23v0EluKg

    Tue, Nov 13 2012 11:18:46
  14. future_of_music
    Basic question: how can we achieve basic fairness in the market, respect rights of creators & public going forward? -@fakeChrisRuen #fmc12

    Tue, Nov 13 2012 11:19:07
  15. CStarek
    Jennifer Mondie provides insight into the experience of symphony orchestra performance #FMC12

    Tue, Nov 13 2012 11:22:10
  16. robpegoraro
    NSO violinist Jennifer Mondie dismayed that Kennedy Center gift shops don’t stock NSO t-shirts or CDs. #leavingmoneyonthetable #fmc12

    Tue, Nov 13 2012 11:23:15
  17. procrasti_nat
    So it turns out that artists ARE getting paid when we listen via Spotify, yay! “@zoecello my $ for Spotify: http://ow.ly/ffVPS #fmc12”

    Tue, Nov 13 2012 11:24:33
  18. Bertrandjet
    “You’ve got to play jazz with your career” #FMC12

    Tue, Nov 13 2012 11:24:51
  19. shadesofsolveig
    .@pledgemusic 80% of people buy something physical. They want a sign that they were part of it more than they want the music #fmc12

    Tue, Nov 13 2012 11:25:48
  20. future_of_music
    NSO violinist Jennifer Mondie laments fact that Kennedy Center doesn’t stock NSO recordings…work for large orchestras tough to find #fmc12

    Tue, Nov 13 2012 11:26:19
  21. future_of_music
    Ben Weinman of @dillingerescpln wants to see tech companies try to make unauthorized downloading more difficult #fmc12

    Tue, Nov 13 2012 11:35:09
  22. robpegoraro
    Mondie on why it’s great to be onstage for an NSO rehearsal: “I don’t own a stereo system, because I sit on the best one ever made.” #fmc12

    Tue, Nov 13 2012 11:36:58
  23. DCSetlist
    Chris Naoum from Listen Local First #fmc12 http://instagr.am/p/R-1AwGm5Hb/

    Tue, Nov 13 2012 11:37:13
  24. future_of_music
    Chris Naoum from Listen Local First asks panel about fair trade music and payment for live performances #FMC12.

    Tue, Nov 13 2012 11:41:27
  25. shadesofsolveig
    The revenue stream that has most surprised @pledgemusic: House concerts and vinyl #fmc12

    Tue, Nov 13 2012 11:41:35
  26. robpegoraro
    He adds that he wants streaming services to add pre-ordering options: “monetize the future, not just the past.” I like that phrasing. #fmc12

    Tue, Nov 13 2012 11:42:28
  27. yongclee
    @pledgemusic That suggestion makes so much sense! Streaming svcs showing fans what artists are doing, giving fans reason to come back #fmc12

    Tue, Nov 13 2012 11:43:22
  28. future_of_music
    Push audiences towards the future, inform as to what artists are working on, don’t focus only on what’s available – Benji Rogers #fmc12

    Tue, Nov 13 2012 11:44:15
  29. robpegoraro
    Finally, @rodneywhi expresses a wish that fans knew how much work music can entail. Problem: great artists can make it look easy. #fmc12

    Tue, Nov 13 2012 11:44:28
  30. future_of_music
    Next up, our keynote speaker U.S. Senator @RonWyden from Oregon will speak about the Internet Radio Fairness Act of 2012! Listen in! #fmc12

    Tue, Nov 13 2012 11:45:48
  31. KatieRentfro
    “Would love for the public to really know the process of recording-to see the value of the craft.” @RodneyWHI #FMC12 [it involves SO much]

    Tue, Nov 13 2012 11:49:15
  32. btudor81
    Senator @RonWyden giving Keynote at #FMC12 http://pic.twitter.com/2vVZqFr2

    Tue, Nov 13 2012 15:20:21
  33. btudor81
    Keynote from Senator @RonWyden at #FMC12 http://pic.twitter.com/OAJ2c93W

    Tue, Nov 13 2012 15:21:27
  34. future_of_music
    Senator @RonWyden: “Music and tech have almost been two sides of the same coin: they’ve been integral to each other for years” #fmc12

    Tue, Nov 13 2012 11:53:24
  35. future_of_music
    Senator @RonWyden asserts that the law has fallen behind, which is not in the interest of creators or consumers #fmc12

    Tue, Nov 13 2012 11:54:38
  36. future_of_music
    Senator @RonWyden: We should make sure that the future is about “disrupting the status quo,” innovation #fmc12

    Tue, Nov 13 2012 11:57:44
  37. future_of_music
    Senator @RonWyden “My view is that we have to make sure the future of music is about what is sure to be ongoing innovation.” #fmc12

    Tue, Nov 13 2012 11:57:47
  38. shadesofsolveig
    “If video killed the radio star, let’s hope digital revives the music industry.” @ronwyden #fmc12

    Tue, Nov 13 2012 11:58:09
  39. robpegoraro
    “The future never has a lobbyist”: well said by @RonWyden. #fmc12

    Tue, Nov 13 2012 11:58:36
  40. jgriffinpk
    Wyden: public policy should not favor incumbents over insurgents. the past should not get a leg up on the future #FMC12

    Tue, Nov 13 2012 11:58:46
  41. DisCo_Project
    .@RonWyden: We need dreamers who are willing to disrupt the status quo. Ongoing innovation–what is sure to be disruptive innovation. #FMC12

    Tue, Nov 13 2012 11:59:43
  42. DisCo_Project
    .@RonWyden: My two principles: (1) Make sure government does no harm. (2) Make sure government is always on the side of innovation. #FMC12

    Tue, Nov 13 2012 12:03:04
  43. shadesofsolveig
    Sen. @RonWyden: the internet is the great equalizer. The internet should not discriminate against innovators. #fmc12

    Tue, Nov 13 2012 12:04:49
  44. shadesofsolveig
    We should build a new coalition between consumers and artists @ronwyden #fmc12

    Tue, Nov 13 2012 12:10:22
  45. FairNetRadio
    .@RonWyden: The more we give consumers access to music, the better it will be for artists. #FairNetRadio #FMC12

    Tue, Nov 13 2012 12:10:33
  46. TamlinBason
    Sen. Wyden speaking about Internet Radio Fairness Act says internet laws should not “discriminate against the innovator.” #FMC12

    Tue, Nov 13 2012 12:23:12
  47. robpegoraro
    Lowery asks Wyden about the Internet-radio bill’s prohibition on copyright owners cooperating to impede direct licensing. #fmc12 (1/2)

    Tue, Nov 13 2012 12:14:30
  48. johnpaul
    Kind of awesome watching policy ideas get debated & hashed out between an artist and a senator in real life. #FMC12 #sausagemaking

    Tue, Nov 13 2012 12:24:26
  49. future_of_music
    Next up is FMC’s own Jean Cook, discussing the Artist Revenue Project & leverage #fmc12

    Tue, Nov 13 2012 12:22:11
  50. yongclee
    Artist revenue streams: How do musicians get paid? http://money.futureofmusic.org/ #fmc12

    Tue, Nov 13 2012 12:22:05
  51. yongclee
    Who decides how much artists get paid? Sometimes collective agreement, sometimes process outlined by law, sometimes prvt negotiation #fmc12

    Tue, Nov 13 2012 12:23:29
  52. norabarnacle
    Took the #fmc12 survey- suggested next year @FeaturedArtists comes to show US artists how to have collective, unified voice.

    Tue, Nov 13 2012 12:23:48
  53. norabarnacle
    RT @yongclee: At @pledgemusic, 82% buy something physical, 18% buy something digital. #fmc12

    Tue, Nov 13 2012 12:24:44
  54. btudor81
    Afternoon panel on artist compensation. #FMC12 http://pic.twitter.com/tjMXZHJT

    Tue, Nov 13 2012 15:17:02
  55. shadesofsolveig
    .@itunes give money directly to labels and aggregators because it is a set rate, then labels pay individual publishers #fmc12

    Tue, Nov 13 2012 12:29:21
  56. musicalredhead
    RT @hypebot: Benji Rogers of @pledgemusic: all streaming music services should add a pre-sale button #FMC12 #brilliant

    Tue, Nov 13 2012 12:30:05
  57. yongclee
    Jean Cook explaining details of negotiations btwn iTunes/Spotify/Pandora and labels/PROs. Sound complicated? Way more than you think. #fmc12

    Tue, Nov 13 2012 12:31:50
  58. musicalredhead
    The revenue stream that has most surprised @pledgemusic: House concerts and vinyl #fmc12 via @shadesofsolveig

    Tue, Nov 13 2012 12:33:15
  59. yongclee
    Takeaway for artists: not all income is equal. Every little bit counts. Smaller income streams have more value if less fees involved. #fmc12

    Tue, Nov 13 2012 12:35:33
  60. DCSetlist
    Who decides what artists r paid? Direct Agents= bookers, copyright aggregators= record labels, Collective Rights Mgmt=BMI/ASCAP #fmc12

    Tue, Nov 13 2012 12:37:50
  61. thirtyroses
    RT @future_of_music: Jean Cook: Smaller revenue streams can have a lot of value, aren’t associated with large expenses like touring #fmc12

    Tue, Nov 13 2012 12:40:04
  62. yongclee
    From Jean’s presentation: 42 Revenue Streams for Artists http://money.futureofmusic.org/40-revenue-streams/ #fmc12

    Tue, Nov 13 2012 12:52:10
  63. future_of_music
    Pussy Riot panel coming up next! #fmc12

    Tue, Nov 13 2012 12:42:30
  64. future_of_music
    Mark Yoffe: there was a “sadistic, voyeuristic” call for punishment in Pussy Riot case and ensuing outflow of support #fmc12

    Tue, Nov 13 2012 13:06:38
  65. future_of_music
    Blue S. Moon of @noon30 shouts out @girlsrockDC as a parallel example of young women finding their voice through musical activism #fmc12

    Tue, Nov 13 2012 13:10:25
  66. shadesofsolveig
    Pussy Riot tapped into the existing US political feminist discussion already happening this summer about contraception, binders etc. #fmc12

    Tue, Nov 13 2012 13:17:25
  67. btudor81
    Panel on Russia’s Pussy Riot #FMC12 http://pic.twitter.com/f6cLfgBm

    Tue, Nov 13 2012 15:24:04
  68. rebeccagates
    keep making work, keep thinking, stay connected, that’s how things move and continue. – Molly Neuman @simplesocial #fmc12

    Tue, Nov 13 2012 13:21:28
  69. JenniferVinson
    Washington Post music writer, Chris Richards at the Future of Music Coalition Summit! #FMC12 http://fb.me/1nMs567Kj

    Tue, Nov 13 2012 13:22:04
  70. btudor81
    Chris Richards from The Washington Post. #FMC12 http://pic.twitter.com/Q6FkSPoR

    Tue, Nov 13 2012 15:10:15
  71. freepress
    RT @andy_sellars: Pretty jealous of those who are down in DC for #fmc12 right now.

    Tue, Nov 13 2012 13:30:23
  72. creatorsfreedom
    Watch Live NOW: Creative-Analytics Data Geekery: http://bit.ly/RRNxv2 #FMC12

    Tue, Nov 13 2012 13:32:18
  73. future_of_music
    Next at #FMC12 Data w @createquity @HUDNews Steven Shewfelt of @NEAarts @derekslater FMC’s Jean Cook Watch/listen at http://futureofmusic.org

    Tue, Nov 13 2012 13:32:39
  74. btudor81
    Jean Cook leading #FMC12 panel on data, policy & the arts. http://pic.twitter.com/MTSViUVo

    Tue, Nov 13 2012 15:25:42
  75. CStarek
    WOOT! @createquity Ian David Moss at #FMC12

    Tue, Nov 13 2012 13:40:28
  76. shadesofsolveig
    #Seattle Arts and Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations… http://ow.ly/fgrmr #fmc12

    Tue, Nov 13 2012 13:40:29
  77. shadesofsolveig
    More interested in the average income of artists in different cities/regions than the average size of available practice space. #fmc12

    Tue, Nov 13 2012 13:44:16
  78. shadesofsolveig
    …Or how may artists do and don’t have healthcare #fmc12

    Tue, Nov 13 2012 13:45:53
  79. future_of_music
    Current speaker Ian David Moss (@createquity) has a great blog where he tracks what’s going on in arts data http://createquity.org #fmc12

    Tue, Nov 13 2012 13:45:30
  80. JMizgata
    RT @emwhitenoise: How is creativity happening today? We need new metrics and non traditional data sets to find out #FMC12

    Tue, Nov 13 2012 13:53:47
  81. future_of_music
    Josh Geyer of HUD: This adminstration has a broad creative placemaking agenda, leveraging funds from different agencies. #fmc12

    Tue, Nov 13 2012 13:54:03
  82. future_of_music
    Josh Geyer of HUD: Arts are an integral part of how we’re starting to think about quality of life & quality of place…creates value #fmc12

    Tue, Nov 13 2012 13:58:00
  83. future_of_music
    If you could have one data set that doesn’t exist now what would it be? Great question! #fmc12

    Tue, Nov 13 2012 14:06:03
  84. norabarnacle
    “Michael Bracy -“Policy is made by those who show up” #fmc12

    Tue, Nov 13 2012 14:06:45
  85. jarlsalmela
    Why is it that the gatekeepers always seem to get to collect the toll? #fmc12

    Tue, Nov 13 2012 14:07:08
  86. mpetricone
    @ToddDupler current rates are not sustainable. don’t kill the gokden goose -instead, grow the pie. #FMC12

    Tue, Nov 13 2012 14:08:35
  87. wellroundedradi
    Next at #FMC12: Election Day Aftermath The Arts w @LCrenshaw @RefStef @MikeNelson Shanna Winters Watch/listen at http://futureofmusic.org

    Tue, Nov 13 2012 14:11:41
  88. katienose
    we’re currently on the panel that I probably care most about… this is gonna be fun #fmc12

    Tue, Nov 13 2012 14:13:44
  89. btudor81
    #FMC12 Panel on Internet broadcasting & artist compensation. http://pic.twitter.com/MrNioaDR

    Tue, Nov 13 2012 15:12:06
  90. ToddDupler
    .@mpetricone Not sustainable for who? Pandora could cut their rates to 25% of revenue right now if they made more money. #FMC12

    Tue, Nov 13 2012 14:14:04
  91. btudor81
    David Lowery & Michael
    Petricone going at it during panel discussion. #FMC12 http://pic.twitter.com/54qxCxJg

    Tue, Nov 13 2012 15:14:32
  92. CCValet
    @mpetricone @ToddDupler It could be argued that current rates are not sustainable for artists either #FMC12

    Tue, Nov 13 2012 14:14:05
  93. norabarnacle
    RT @shadesofsolveig: I applaud @future_of_music for bringing dissenting viewpoints to the table for discussion. #fmc12

    Tue, Nov 13 2012 14:14:30
  94. future_of_music
    Winzeler looking towards FY13 and FY14 arts funding simultaneously, notes attempts to eliminate NEA have failed. #fmc12

    Tue, Nov 13 2012 14:16:50
  95. jgriffinpk
    Laurent Crenshaw talking about using open source code for online platform for public input on legislation #FMC12

    Tue, Nov 13 2012 14:21:42
  96. ToddDupler
    .@mpetricone Let’s grow the pie by working together so ALL radio platforms (terrestrial/Internet/Satellite) pay musicians fairly. #fmc12

    Tue, Nov 13 2012 14:23:05
  97. future_of_music
    Congressional staffers up next! #fmc12

    Tue, Nov 13 2012 14:09:58
  98. jgriffinpk
    Crenshaw: Library of Congress muddied the waters on fair use & watching your own DVDs. Issa wants to fix that #FMC12

    Tue, Nov 13 2012 14:23:28
  99. future_of_music
    This is fun! Polling the room on whether we think various bills stand a chance of making it to the floor #fmc12

    Tue, Nov 13 2012 14:28:15
  100. jgriffinpk
    Small quibble: the Kirtsaeng case is a first sale case, not fair use #FMC12

    Tue, Nov 13 2012 14:28:58
  101. future_of_music
    What are the two things you should remember when you talk to a member of Congress? Don’t be jaded, be concise. -Laurent Crenshaw #fmc12

    Tue, Nov 13 2012 14:31:33
  102. erinmckeown
    how to lobby successfully is as much a skill for musicians to learn as how to write or play. practice and improve!! #fmc12

    Tue, Nov 13 2012 14:33:08
  103. future_of_music
    Moderator Mike Nelson giving sage policy advice: make sure your advice is actionable. #fmc12

    Tue, Nov 13 2012 14:33:25
  104. ToddDupler
    Worth repeating to #FMC12 If you want to get involved on Pandora’s #FairNetRadio bill, you can contact Congress here: http://capwiz.com/grammy/issues/alert/?alertid=61901131

    Tue, Nov 13 2012 14:34:43
  105. norabarnacle
    @NicoleAtkins Gorgeous video. Thank you so much for reminding people of the many ways music always gives back, good times & bad. #fmc12

    Tue, Nov 13 2012 14:42:54
  106. future_of_music
    On elections & artists: Bruce Springsteen and Jay-Z were the last minute “big guns,” not other politicians – Erin Potts of @atctower #fmc12

    Tue, Nov 13 2012 14:46:09
  107. emwhitenoise
    Music is more important than religion to teens in establishing identity – Erin Potts #FMC12

    Tue, Nov 13 2012 14:47:25
  108. all_ages
    RT @emwhitenoise: Music is more important than religion to teens in establishing identity – Erin Potts #FMC12

    Tue, Nov 13 2012 14:48:25
  109. shadesofsolveig
    Hipster musicians can use their political power for social #good #fmc12

    Tue, Nov 13 2012 14:48:56
  110. jarlsalmela
    Dear @tuneyards.. yes..I’m one of the 18k… your music matters… (particularly in Cambridge/Boston)..#fmc12

    Tue, Nov 13 2012 14:50:37
  111. future_of_music
    Merrill Garbus @tuneyards: I don’t feel good about my work if I’m not bringing attention to where it comes from, connect w/”reality” #fmc12

    Tue, Nov 13 2012 14:51:34
  112. shadesofsolveig
    I respect @LadyGaga for shining a light on GLBT youth, runaway issues #social #activism #fmc12

    Tue, Nov 13 2012 14:53:06
  113. future_of_music
    Anyone else notice Chris Walla chooses musical metaphors for his activism? Velocity, amplitude! #fmc12

    Tue, Nov 13 2012 14:57:09
  114. sonofnels
    #FMC12 I liked the @googleplus hangout segment. Thanks to everyone at @Future_of_Music for a great conference

    Tue, Nov 13 2012 15:10:51
  115. future_of_music
    Question from @rebeccagates: Tons of musicians care about issues. How you do find time to make activism a priority #fmc12

    Tue, Nov 13 2012 15:14:01
  116. future_of_music
    Chris Walla’s life-changing advice from Billy Bragg on making time for activism: “Not everyone can give it the full Bono.” #fmc12

    Tue, Nov 13 2012 15:17:36
  117. rebeccagates
    “You find the size of your room with your voice.” – Walla / musicians and activism #FMC12 @ATCtower

    Tue, Nov 13 2012 15:18:40
  118. wellroundedradi
    #FMC12 is a wrap! If you learned something today, consider donating to @future_of_music or buying some merch! https://futureofmusic.org/civicrm/contribute/transact?reset=1&id=13

    Tue, Nov 13 2012 15:23:29
  119. rebeccagates
    Grateful to be part of the @ATCtower and @future_of_music family. Smart, efficient and inspiring. #FMC12

    Tue, Nov 13 2012 15:24:42