Established audit criteria for nonprofit social media campaigns :
- Consistent, visually compelling avatar
- Custom-designed backgrounds
- Consistent and fresh content
- SM links included
- Enable readers to subscribe and donate
- Active fan base on Facebook and Google+ (consistently RT, repin, and reblog)
- Balance – what kind of content/how often
- Early adopters & boldly pioneer the Social Web
The top 11 nonprofits based on their use of social media (arts orgs in bold):
1. AIDS Healthcare Foundation :: aidshealth.org
2. Amnesty International :: amnestyusa.org
3. CARE :: care.org
4.Field Museum :: fieldmuseum.org
5. Gay & Lesbian Alliance Against Defamation (GLAAD) :: glaad.org
6. London Symphony Orchestra :: lso.co.uk
(Updated 09.03.12: The LSO has been featured in the League of American Orchestras’ Tech News August 2012, among other interesting music tech news – radio, digital music, social media, and more. Check it out!)
7. Media Matters :: mediamatters.org
8. Nature Conservancy :: nature.org
9. People for the Ethical Treatment of Animals (PETA) :: peta.org
10. Project Aware :: projectaware.org
11. United Nations Children’s Fund (UNICEF) :: unicef.org
Mezzaphonically Speaking 
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